Top Stories
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Helmet pricetag that sells most? Under $200
ADP Lightspeed data uncovers helmet retail trends Nearly 80 percent of all helmets sold at just shy of 1,600 North…
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KTM mourns loss of Kurt Caselli
News release KTM reports with great sadness that American KTM factory rider Kurt Caselli died as the result of in…
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Arctic Cat unveils new 2014 Wildcat X Limited model
News release Arctic Cat on Thursday unveiled its new 2014 Wildcat X Limited. Here’s the product release: “X” – The…
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New OEM site designed to enhance consumer experience
News release Yamaha Motor Corporation U.S.A.’s Customer Support Group (CSG) unveiled its completely redesigned website designed to enhance the Yamaha…
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MV Agusta makes official return to racing with Russian team
News release More than 37 years after its last success in the Gran Prix competition, MV Agusta makes its official…
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Bully Dog tuning into powersports
Established tuner introduces new powersports focus Truck performace enthusiasts, especially those with hopped-up diesel engines, know all about Bully Dog,…
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Women’s helmets target comfort by design
Schuberth designs helmets specifically for women’s facial structures Powersports aftermarket suppliers have made great strides in the past decade in…
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Polaris introduces military-grade consumer work ATV
We’ve long been impressed with the military- and commercial-grade off-road vehicles from Polaris, and have wondered when some of that…
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2014 Suzuki GSX-R1000SE goes on sale today
Suzuki Motor of America, Inc. is proud to announce this extremely limited produced GSX-R1000 to go on sale the week…
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Dealers see optimism with side-by-side sales
Q3 Survey shows marginally better business conditions Editor’s note: Powersports Business, in partnership with RBC Capital Markets analyst John Kempf,…
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Initial buy-in based on units rather than dollars
Vega Helmets finds loyalty comes with margins For dealers who are starting anew after the recession, or deciding to go…
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Triumph introduces three new cruisers
News Release Triumph continues to expand its already broad offering of 500cc-plus motorcycles with the addition of three new Cruisers,…
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Cooper Tire enters partnership with three-wheel vehicle OEM Elio
Cooper Tire & Rubber Company, parent company of Avon Tyres, has signed a letter of intent to work with Elio…
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Norton Motorcycles arrive in U.S. dealerships
News Release Concluding a more than 30 year drought and 111 years since the first Norton motorcycle was built in…
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Heading into the future
Bell leaps forward by offering personalized helmets to consumers It’s no secret that racers are always privy to the latest…
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Yamaha shows three-wheel scooter at EICMA
Among the models shown by Yamaha at EICMA was a three-wheel concept scooter that will be introduced in 2014. The…
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Loyalty trade-in event targets GSX-R owners
News release Following public introductions of exciting 2014 motorcycles such as the all-new Suzuki V-Strom 1000 ABS and the new…
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Inaugural Power 50 dealers named at AIMExpo
Awards Dinner in Orlando launches new program While Go AZ Motorcycles of Scottsdale, Ariz., took home honors as the No.…
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Yamaha improves models across pricing spectrum
Low-end VX Series to flagship FX models receive upgrades When Yamaha set out to improve its 2014 WaveRunner lineup, the…
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