Top Stories
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Denago’s new RanchHawk brings value to the UTV segment
Denago is breaking into the value-UTV market with the all-new RanchHawk 650FI, a 623cc-powered side-by-side that is priced at less…
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Yamaha Motor Finance Corp. USA appoints new president
YMFUS taps 20-year veteran and financial services executive, Kevin Duck, to lead the next phase of the company's growth and…
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The Dealer Lab: Redesigning the dealership model
After sharing his 90-day turnaround project, Max Materne is launching the Dealer Lab, where dealership strategies and processes will be…
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Segway introduces new electric dirt bike, e-bikes at CES 2026
The popular micromobility manufacturer is expanding its e-bike lineup with the tech-forward Myon and Muxi, to go along with its…
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Norton Motorcycles targets U.S. relaunch with four new models and expanded dealer network
The iconic British brand is showcasing three of its four new models this week at AIMExpo in Anaheim, marking its…
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Honda adds E-Clutch to CB750 Hornet, drops prices on popular sports models
In addition to adding E-Clutch to the CB750 Hornet for 2026, Honda is also reducing the MSRP on multiple CB…
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Arctic Cat acquires enduro snowmobile brand Widescape
Arctic Cat is expanding its winter recreation portfolio with the acquisition of Widescape, a brand known for its stand-up enduro…
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MotoHunt-Revvable partnership helps dealers buy smarter, fund deals faster
The partnership connects MotoHunt’s live market valuation, trade-in appraisal tools, and inventory intelligence platform with Revvable’s lender-integrated credit application technology.
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Yamaha Outdoor Access Initiative awards Q3 grants
Grants were allocated across eight states to support conservation and restoration, promote safe OHV riding, and expand access to trails…
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ProTaper to introduce new vibration-damping bar mounts and trackside products at AIMExpo
Headlining the launch is the new ProTaper Vibration Damping System Bar Mounts, designed to reduce rider fatigue while improving comfort…
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PWCs boosting the boating industry
From affordability to luxury, from fishing to touring, both Sea-Doo and Yamaha see PWCs as essential to the long-term health…
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Verge becomes first to bring solid-state battery motorcycles to market
Verge Motorcycles has reached a major milestone in electric vehicle development, becoming the first manufacturer to introduce solid-state battery technology…
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Protective closes Portfolio deal, enhances dealer wealth, F&I solutions
The transaction, which closed Jan. 5, should strengthen Protective's market leadership and expand dealer wealth solutions across multiple vehicle sectors.
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Florida’s ROHVA opposes bill allowing ROVs on public roads
Florida's Recreational Off-Highway Vehicle Association and other Florida lawmakers are showing dissent toward allowing ROVs on public roads.
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Yamaha promotes Burnett to lead motorsports division as Martinez announces retirement
Yamaha said Burnett and Martinez will work closely over the coming months to align strategy and operations, with a continued…
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Premium motorcycle dealer group files for Chapter 11
Motos America, Inc., a Utah-based motorcycle dealership group, filed for Chapter 11 protection on Dec. 31, 2025. The company operates…
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Ford CEO says Harley-Davidson must evolve to remain competitive
Farley made the comments during a recent interview with Argentina’s La Nación, emphasizing that iconic American brands must continue evolving…
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Selling your dealership: the checklist every owner forgets
Jacob Berry sat down with Courtney Bernhard from Performance Brokerage Services, where they discussed the dos and don'ts of selling…
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2025 year in review: Powersports industry navigates change, consolidation, and seeks stability
As 2025 comes to a close, the powersports industry stands at a crossroads. The year revealed significant challenges but also…
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Hoosier Harley-Davidson of Elkhart to close after 19 years in business
Hoosier Harley-Davidson in Elkhart, Indiana, has announced it will permanently close after 19 years serving the local riding community. The…
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