Top Stories
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Episode 1: 90 days to save what took 20 years to build
Max Materne puts his reputation on the line as he documents his attempt to revive a struggling dealership he and…
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Kawasaki supercharges the sport SxS segment with 2026 Teryx4 and Teryx5 H2 lineup
Featuring a factory-installed, 999cc in-line four-cylinder supercharged engine producing 250 horsepower and 146 lb-ft of torque, the new H2 models…
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MIC acquires USMCA to expand rider coaching network and grow powersports participation
With this acquisition, the USMCA program will now operate as a business division of the MIC, continuing its mission to…
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Call for nominations: 2025 PSB Honors Awards
Who’s moving the powersports industry forward? PSB wants to know. Nominations are now open for the 2025 Powersports Business Honors…
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FlexPath warns dealers about prequal fraud driven by AI
FlexPath CEO Tarry Shebesta says he noticed hundreds of prequal submissions were completed in a matter of minutes, each using…
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Harley-Davidson to sell over $5B of existing retail loans to KKR, PIMCO
Harley-Davidson will use the $1.25B of cash freed to reinvest, reduce $450 million of debt and return $500 million to shareholders.
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Honda’s global reach helps OEM hit 500 million-unit milestone
Honda started motorcycle production in 1949. In 1997, Honda surpassed the 100 million production milestone, followed by 300 million units…
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Piaggio Group posts H1 2025 results, reports revenue drop
Despite the slowdown, the company emphasized improved gross margin performance and continued investment in product innovation and sustainability initiatives.
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The 2026 X-Cape 700 adds more power to Moto’s distinct Italian style
New features include a 693cc engine, increased horsepower and torque, a dashcam to smartphone app, and a slipper clutch for…
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Polaris reports Q2 2025 financial results amid industry headwinds
Polaris Inc. reported second-quarter 2025 revenue of $1.85 billion, down 6% year-over-year, citing planned shipment reductions, softer industry demand, and…
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KTM AG resumes full production as Pierer Mobility releases H1 2025 results
KTM has resumed full production as it plans 2026 MY launches, and parent company, Pierer Mobility, releases mostly positive data…
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Taiga expands its marine-based charging infrastructure
Taiga PWC owners will now have access to Aqua superPower's expanding global network of 59 charging sites across popular marinas…
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Polaris introduces new entry-level UTV for under $10K
With an MSRP of $9,999, the Ranger 500 was engineered to be easy to operate, with simplified controls and minimal…
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Ekho raises $17.3M to help power future of digital powersports sales
Ekho equips OEMs and dealers with tools to power seamless digital powersports sales, handling everything from financing to DMV work.
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H-D dealerships holding limited-edition bike giveaway at Sturgis
Only a few of the 26 special edition Low Rider S bikes are still available, with one to be awarded…
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Motorcycle Mall celebrates 50 years as a powersports industry leader in New Jersey
The family-owned and operated dealership, now in its third generation, will mark the milestone with a major customer appreciation event…
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Turn 14 brings new V-twin products to center stage at the 85th Sturgis Rally
At Sturgis, the company will showcase new products, host live installations, offer exclusive giveaways, and provide riders with the opportunity…
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Di Mario and Vossberg split Talent Cup wins during Vintage Motorcycle Days at Mid-Ohio
The MotoAmerica Parts Unlimited Talent Cup By Motul delivered a pair of nail-biting races at Mid-Ohio Sports Car Course, where…
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Big East Powersports Show offers expanding opportunities
The Big East Powersports Show originated as a snowmobile-focused event that connected avid enthusiasts with local and national vendors selling…
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LiveWire e-motorcycles available for training at California riding academy
Bartels’ Riding Academy students can ride on the S2 Mulholland and the S2 Alpinista, both of which have been specially…
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