Top News Enewsletter
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The StaffMay 19, 2026Yamaha posts strong Q1 growth as U.S. motorcycle demand rises
Yamaha Motor reported strong first-quarter financial results for fiscal 2026, driven largely by higher motorcycle sales in developed markets, including…
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The StaffMay 14, 2026Kymco extends protection program for dealers
KymcoUSA has relaunched its extended protection program, which it says gives dealers an easy way to increase per-unit revenue while…
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The StaffMay 13, 2026Two Pennsylvania Harley stores merge under new ownership
The merger combines two operations with longstanding ties to the regional motorcycle community. White’s Harley-Davidson dates back to 1953, while…
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The StaffMay 12, 2026Moto Morini enters lightweight ADV battle with new Vettore 450
The Vettore 450 joins a growing field of lightweight adventure motorcycles as manufacturers continue targeting riders looking for approachable, versatile…
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The StaffMay 7, 2026Crown Automotive acquires Boswell’s Country Roads Harley-Davidson
Consolidation continues among Harley stores throughout the U.S., as Boswell's Country Roads Harley-Davidson joins Crown Automotive and PowerSports Group.
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The StaffMay 6, 2026Harley’s Q1 results show retail strength, as ‘Back to the Bricks’ strategy revealed
The good news from Harley's Q1 was that global retail motorcycle sales rose 8% year-over-year to 33,507 units, led by…
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The StaffMay 5, 2026ScorpionEXO switches U.S. distribution from WPS to O’Neal
Beginning in fall 2026, O’Neal will take on U.S. distribution of ScorpionEXO products, with a full rollout in 2027 supporting…
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The StaffApril 30, 2026Vespa celebrates 80 years as global cultural icon
Piaggio is celebrating Vespa's 80th anniversary this year, as the company founded and patented the iconic scooter brand in 1946.
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The StaffApril 29, 2026Polaris Q1 shows tighter inventory and continued utility demand
Polaris Inc. opened 2026 with first-quarter results that point to improving dealer inventory balance, stronger margins, and continued demand in…
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The StaffApril 28, 2026Arctic Cat marks one year under new ownership with focus on growth, product development
Arctic Cat is celebrating the first anniversary of its return to independent ownership, highlighting a year of operational recovery, product…
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The StaffApril 23, 2026Tariff uncertainty ripples across powersports industry as OEMs, associations respond
Recent announcements from companies including Polaris Inc. and BRP Inc., along with advocacy efforts from industry groups such as the…
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The StaffApril 22, 2026Pennsylvania AG charges three in Harley-Davidson dealership theft ring
Authorities identified the defendants as members of the Guerilla Motorcycle Club, a chapter of the Maryland-based Wheels of Soul.
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The StaffApril 21, 2026Sonic expands footprint with five Harley dealership acquisitions
Sonic Automotive is accelerating its push into powersports retail, announcing the acquisition of five Harley-Davidson dealerships across key U.S. markets…
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The StaffApril 16, 2026Illinois town approves incentive deal for Riverside Powersports expansion
Riverside Powersports, a multiline dealership in Ottawa, Illinois, plans to expand to a second location in Plano with a tax…
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Brendan BakerApril 15, 2026Editor’s column: Why dealers belong on Capitol Hill this year
If the past 18 months have taught powersports dealers anything, it’s this: the biggest threats to your business aren’t always…
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The StaffApril 14, 20262026 Under 40 honorees spotlighted as rising stars
The Under 40 awards celebrate a new generation of industry leaders driving growth, innovation and customer experience across dealerships, suppliers…
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The StaffApril 9, 2026Tariff update: Revisions offer partial relief for motorcycle industry, uncertainty remains
The updated Section 232 proclamation, which took effect April 6, removes some finished motorcycles from the derivative-product list tied to…
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The StaffApril 8, 2026Virginia Harley-Davidson consolidation comes into focus following Bayside sale
The previously reported consolidation of Harley-Davidson dealerships in Virginia’s Hampton Roads region is now clearer following the completed sale of…
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The StaffApril 7, 2026Keeway America sells through first Benda LFC700 allocation to dealers
Keeway America reports its first U.S. allocation of the Benda LFC700 has been fully committed, with dealers quickly selling through…
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The StaffApril 2, 2026New report shows top dealers generate 4.5x more leads, turn inventory faster
A new industry report from Dealer Spike highlights a widening performance gap between top-performing dealerships and the rest of the…
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