Yamaha
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Yamaha Marine earns top honors in Miami
More than 80 marketing professionals judged entries across 22 categories, evaluating campaigns executed in 2025.
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Power Hour: Mike Martinez’s 32-year career anchored by Rhino’s industry impact
As a product planner at the time, Mike Martinez helped push forward a simple but game-changing concept: a sit-in, side-by-side…
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Tariffs, PWC softness weigh on Yamaha profits despite stable motorcycle performance in 2025
Yamaha Motor's President and CEO Motofumi Shitara cited continued global uncertainty, including U.S. tariff policy and foreign exchange fluctuations, as…
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Yamaha CrossWave named Boating Magazine’s 2026 Boat of the Year
According to Boating, the CrossWave stood out for redefining the role of a personal watercraft. Rather than fitting into traditional…
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Yamaha Motor announces construction of two new buildings at its Japan HQ
Due to aging facilities and insufficient space, Yamaha is constructing two new corporate buildings at its Japan headquarters that total…
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Yamaha Motor Finance Corp. USA appoints new president
YMFUS taps 20-year veteran and financial services executive, Kevin Duck, to lead the next phase of the company's growth and…
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Yamaha Outdoor Access Initiative awards Q3 grants
Grants were allocated across eight states to support conservation and restoration, promote safe OHV riding, and expand access to trails…
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PWCs boosting the boating industry
From affordability to luxury, from fishing to touring, both Sea-Doo and Yamaha see PWCs as essential to the long-term health…
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Yamaha promotes Burnett to lead motorsports division as Martinez announces retirement
Yamaha said Burnett and Martinez will work closely over the coming months to align strategy and operations, with a continued…
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Yamaha R9 named ‘Best Sportbike of the Year’ by Cycle World magazine
Cycle World recognized Yamaha’s newest SuperSport motorcycle, the YZF-R, as the best sport bike of 2025 for its street performance…
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ACCC blocks BRP’s proposed sale of Telwater to Yamaha
Australia’s ACCC watchdog has blocked the proposed sale of Telwater to Yamaha Motor Australia, keeping the Australian boat builder under…
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U.S. techs shine at Yamaha World Technician Grand Prix
Two U.S. dealership technicians delivered standout performances on the global stage at the 2025 Yamaha World Technician Grand Prix, held…
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Yamaha switches from inline-four to V4 engine ahead of 2026 MotoGP season
The inline-four has powered Yamaha racing to several successes in MotoGP, including eight riders' titles, seven team titles, and five…
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Yamaha showcases new hydrogen-powered golf car at SEMA
With electric and hydrogen energy in its product line, Yamaha is looking to achieve carbon neutrality by offering multiple alternative…
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Yamaha reveals electric motocross model at EICMA 2025, eyes MXEP
Yamaha looks for its new electric motocross concept model to compete in next year's FIM Motocross World Championship Electric support…
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Yamaha Motor delivers strong Q3 results offset by tariff impacts
Yamaha Motor Co., reported consolidated results for the first nine months of fiscal 2025, showing steady performance in its motorcycle…
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Yamaha adds all-new WR125R and updated YZF-R7 to 2026 street lineup
The WR125R marks Yamaha’s return to the lightweight dual sport segment, offering an approachable, all-terrain machine designed to attract new…
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YMFC recognizes Power Motorsports for outstanding customer service
Yamaha Finance Corporation has spotlighted Power Motorsports of Sublimity, Oregon, for exceptional customer service and a strong commitment to building…
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Yamaha to bring new models, dealer focus to AIMExpo
Yamaha says its dealer reps will be on hand to talk with business partners about its latest models, answer questions,…
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Yamaha OAI celebrates National Public Lands Day
More than 60 Yamaha employees volunteered at OHV sites to help protect, improve, expand, and maintain access for safe, responsible,…
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