Latest News
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Denago targets next generation with affordable Mudhawk youth ATVs
With many dealers reporting growth in entry-level and youth powersports segments, affordable ATVs like Denago’s Mudhawk 6 and 10 FI…
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AMA announces 2025 U.S. Motocross of Nations team
FIM Motocross of Nations, the premier event in international motocross competition, will be held Oct. 3-5 at Ironman Raceway in…
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Yamaha works with CCA to conserve Georgia’s fisheries
Yamaha U.S. Marine Business Unit and CCA Georgia plan to reach out to recreational anglers and other stakeholders about conserving…
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Fox Factory reports second-quarter financial results
With Q2 net sales up 7.6% compared to this time last year, Fox is bracing itself for the potential impact…
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Ducati’s motocross bike, Desmo450 MX, hits U.S. dealerships
The Desmo450 MX, Ducati's first entrance into the motocross segment, is now available in U.S. dealerships and comes with an…
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RumbleOn rebrand signals back-to-dealer focus after Q2 challenges
RumbleOn has officially rebranded as RideNow Group in a strategic move aimed at strengthening its powersports dealership operations, following a…
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UTV Source to celebrate ‘National UTV Day’ on August 18
UTV Source, a supplier of UTV and SXS parts and accessories, aims to create an annual tradition that celebrates both…
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Honda partners with nonprofit to support wildlife heritage
The SCWA, which operates the nation’s largest wildlife education center, will receive Honda ORVs for its habitat restoration and conservation…
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Priority One adds real-time tracking to EZ-Sign digital signature platform
According to Priority One, the platform eliminates shipping delays for physical documents, reduces errors, adds security, and helps ensure consistent…
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Segway Super Villain SX20T takes on Vegas to Reno – dealers can watch it live
Thanks to Star Stream’s “In-Motion Live Video” system powered by Starlink, viewers can watch the action unfold in real time—direct…
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Vintage Motorcycle Days 2025 draws tens of thousands, celebrates Suzuki milestones
The AMA Vintage Motorcycle Days remain a major draw for the powersports community each summer, serving as both a celebration…
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Arctic Cat restarts snowmobile, SxS production at Minnesota facility
Three months after its acquisition, Arctic Cat has resumed production on both snowmobiles and UTVs at its manufacturing facility in…
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Suzuki reveals 2026 GSX-R1000/R and 40th anniversary GSX-R editions
The GSX-R story began in 1985 with the debut of the GSX-R750, a groundbreaking sportbike that brought race-level technology to…
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Indian Motorcycle’s Gray inducted into Sturgis Hall of Fame
Gray was instrumental in developing the Indian FTR750, which brought Indian Motorcycle back into racing and helped it win eight…
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Three of Honda’s EV concepts take home Red Dot Design Awards
Two electric motorcycles, the EV Fun and the EV Urban, and Honda's micromobility vehicle, the eQuad, all took home Red…
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H-D set to launch all-new, more ‘accessible’ Sprint at under $6K
During a July 30 2Q earnings call, Harley-Davidson CEO Jochen Zeitz says the company plans on releasing the new entry-level…
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Maxxis supercharges dealer incentives with nationwide rollout of ‘Accelerate’ program
If you're a brick-and-mortar dealer already stocking Maxxis and committed to delivering top-notch customer service, this could be your next…
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Grand opening welcomes Young Powersports Euro to Utah community
What is now its 11th location across three states, Young Powersports officially opened its newest dealership, Young Powersports Euro.
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Stark reveals updated VARG MX 1.2 electric motocross bike
Stark is touting more range, smarter connectivity, and rider-driven refinements that highlight the new model.
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Colby Raha breaks another world record at Sturgis
Motocross daredevil Colby Raha successfully launched 205 feet on a Harley V-Twin Motorcycle at the Record Breakers event at the…
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