Latest News
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Honda to bring E-Clutch tech to the U.S. with CB650R and CBR650R
Previously unveiled in Europe, the cutting-edge feature makes the riding experience easier, sportier, and less fatiguing.
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Team Husqvarna Amateur Racing program elevated with new Dealer Support program
An exciting feature of this program is that it allows dealers to select and support a number of amateur riders…
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San Francisco Harley-Davidson shuts down after 100 years of business
The closure appears to be sudden, as social media pages were still promoting deals and events at the dealership through…
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Sturgis Museum to unveil painting featuring flat track champs Parker and Mees
Attendees will have the unique opportunity to meet Scott Jacobs, Scotty Parker, and Jared Mees in person.
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Yamaha to celebrate ‘Weekend of Champions’ at Vintage Motorcycle Days
Yamaha has announced its support of the AMA’s annual Vintage Motorcycle Days (VMD) event, which will take place this weekend…
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KMFC extends partnership with Solifi in Canada
This deployment follows KMFC U.S.’ implementation of the same solution in 2021, which moved 1,700 dealers and 53,000 loans from…
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EagleRider announces Sebastian Schoepe as new CEO
Sebastian Schoepe will lead EagleRider’s next growth stage in global rentals, tours, membership, and peer-to-peer services, focusing on making the…
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Harley-Davidson to sponsor BUILD Moto program
Founded in 2011, BUILD is a non-profit educational organization dedicated to pairing teams of high school students with bike-building mentors…
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Scott Schloegel joins Motorcycle Advisory Council
Schloegel has nearly 40 years of on-road experience, he is the acting president and CEO of the Motorcycle Industry Council…
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Steve Menneto departs Polaris, named Malibu Boats CEO
Menneto joins Malibu Boats from Polaris, where he was most recently president of the Off-Road Vehicle Division.
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SSR to unveil 2025 pit bikes, dirt bikes at Vintage Motorcycle Days
SSR will also be the title sponsor of the first-ever AMA National Pit Bike races held in conjunction with VMD.
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MSF holds special election for board officers
The MSF board unanimously voted Chase Rastegar of Suzuki Motor USA as vice chair and Ken Durr of KTM North…
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CFMOTO recalls ZFORCE 950 due to crash and tip-over hazards
The company recalled its ZFORCE 950 because the shock absorber rod assembly can unthread and detach, posing crash and tip-over…
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Honda opens distribution center in Phoenix
The new 150,000 square foot distribution center will support Honda's Powersports and Products division and strengthen the company's ability to…
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Biketoberfest Rally to celebrate 32 years at Daytona Beach
The rally will be held Oct. 17-20 in the Daytona Beach area and will offer riders live music, top industry…
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Harley receives $89 million grant for electric motorcycle production at York plant
The funding comes from the Domestic Manufacturing Conversion (DMC) Grant program, an Inflation Reduction Act (IRA) provision that supports domestic…
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Erico Motorsports reaches moto community with neighboring RevZilla and Rev’It
John Beldock, owner of Erico Motorsports, owns real estate around his dealership and has brought RevZilla and restaurants to the…
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Young Powersports Layton celebrates renovation completion
Young Powersports Layton celebrated the completion of its dealership's renovations by unveiling its upgraded facility to the public.
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Turn 14 appoints Haldane as powersports marketing manager
Based at Turn 14 Distribution's headquarters in Horsham, Pennsylvania, Haldane will lead the development, organization, and daily execution of the…
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Segway Powersports launches factory racing team
At the heart of Segway Factory Racing is a development program designed to identify and cultivate emerging talent. Segway is…
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