Latest News
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MIC rallies against 50% tariffs threatening powersports industry
According to MIC, the tariffs mean that nearly every powersports vehicle with foreign-produced steel components is now subject to steep…
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Making the most of your OEM co-op program
Co-op dollars are part of the dealer/OEM relationship, but they only become real, spendable money when dealers actually claim them.
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Verge Motorcycles expands U.S. retail with new Los Angeles showroom
The partnership brings Verge’s high-performance electric superbikes into one of the most recognized lifestyle hubs in the motorcycle community.
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MotoAmerica Stock 1000 riders to join Superbike grid in 2026
MotoAmerica has announced that the Stock 1000 class will be merged into the premier Superbike class in the 2026 championship.
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SEMA acquires ORBA to strengthen off-road and powersports advocacy
SEMA has acquired the Off-Road Business Association, a move that unifies two influential voices in the off-road and powersports industries.
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NMSF renews sign language interpreter grant for MSF training
The fund is intended to make motorcycle safety training classes more accessible to the deaf and hard of hearing community.
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Husqvarna reveals 2026 dual-sport lineup
The 2026 Husqvarna FE 350 and FE 501 models will arrive at authorized dealers starting in the fall.
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Polaris celebrates 40 years of ATV innovations
In honor of 40 years of ATV production, Polaris released the Special Edition Sportsman 570, a tribute to its popular…
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What dealers need to know about Harley-Davidson’s new finance partnership
By shifting its financing structure, Harley-Davidson says it will strengthen its balance sheet and reduce risk, while maintaining financing support…
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World Supercross announces Stark Future as first electric team
The signing of the Geneva Agreement and the entry of Stark Future as the first fully electric team to compete…
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Billy Joel’s vintage motorcycle shop set to close after 15 years
Joel opened the vintage motorcycle shop in 2010 as a go-to location for enthusiasts to view the music legend's mid-20th-century…
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Denago Powersports surpasses 100 U.S. dealers
The company, which specializes in affordable, family-oriented ATVs and dirt bikes, is now represented in dealerships nationwide.
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Dates, location set for next year’s Vintage Motorcycle Days
The 2026 AMA Vintage Motorcycle Days will again take place at Mid-Ohio Sports Car Course in Lexington, Ohio, from July…
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Department of Commerce expands tariffs on steel and aluminum
The expansion now reaches beyond raw metals to a variety of finished goods, meaning powersports parts and accessories could fall…
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Moto Morini U.S. sales surge 82% as 2026 models hit showrooms
Moto Morini is accelerating its U.S. momentum with year-to-date retail sales up 82%, driven by an expanding dealer network and…
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Former sales manager accused of $9K theft from Pennsylvania dealership
According to court documents, 39-year-old Orin Wolfe Taylor of DuBois resigned from the dealership in June after sending an email…
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Deegan takes back-to-back 250MX Championships with win at Budds Creek
Deegan’s rising profile makes him a powerful marketing tool for Yamaha dealers. With his move to the 450 class next…
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The Turn Around Project: Episode 2 — What did I get us into?
In episode two of the Turn Around Project, Max Materne sets the metrics aside and focuses on the employees and…
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Torque Group adds new regional sales rep
Before joining Torque Group, Ethan Kelkowski had a sales background in the powersports and automotive industry, before he transitioned to…
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Why the pre-owned market is leading the pack in 2025
With new-unit sales declining across key segments, pre-owned powersports vehicles are picking up steam and are becoming this year's most…
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