Latest News
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Why the pre-owned market is leading the pack in 2025
With new-unit sales declining across key segments, pre-owned powersports vehicles are picking up steam and are becoming this year's most…
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Oregon in talks with Yamaha to use unmanned helicopters to fight wildfires
The collaboration between the Oregon Department of Aviation and Yamaha opens the door to the possibility of using the Fazer…
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CPSC withdraws ROV and UTV rulemakings, shifts focus to real-world hazards
The move signals a major shift in the agency’s regulatory agenda, emphasizing hazards backed by science and data rather than…
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Off-road legend John Penton celebrates 100th birthday
The powersports industry is celebrating a milestone few can match. Off-road motorcycle pioneer John Penton turned 100 years old on…
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Kandi Technologies reports first-half financial results
Kandi Technologies reported decreases in revenue compared to the same period last year. The company says it was due to…
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NPA to lead dealer education sessions at NPDA DealerConnect
With the pre-owned market driving much of today’s industry activity, NPA is set to deliver two exclusive, one-hour sessions designed…
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Yamaha WaterCraft marks 40 years of jet power with bold new launches
Yamaha WaterCraft is celebrating 40 years of jet propulsion innovation with two major product debuts: the CrossWave, an all-new category…
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Transax launches AI Sales Agent to boost dealer efficiency
Unlike generic automation tools, Transax says its AI Sales Agent is programmed to handle dealership-specific scenarios.
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Recreatives Industries adds $2M floor plan and retail financing program
The financing will lower entry barriers for new Max ATV dealers, enhances stocking power for existing dealers, and positions Recreatives…
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LeMans heads back to AIMExpo 2026 with dealer incentives and coffee sponsorship
The partnership between LeMans, AIMExpo, and the Motorcycle Industry Council extends beyond Anaheim. At the upcoming Parts NVP show in…
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Husqvarna Mobility unveils its 2026 enduro lineup
All four machines are designed to perform on every kind of terrain, and features new graphics, radiator shrouds, rear fender,…
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Dealer buys fourth Harley-Davidson dealership
In what is now his fourth Harley-Davidson dealership acquisition in the last two years, Steven Towers says he remains bullish…
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KTM makes updates to its enduro, supermoto bike lineup
Both the dual sport 690 Enduro R and supermoto 690 SMC receive upgrades for the 2026 model year, and both…
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Dealer Spike and Blackpurl partner to streamline dealer inventory management
he integration connects Dealer Spike websites directly with the Blackpurl 2 cloud-based dealership management system, allowing units to flow seamlessly…
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Putin gifts Alaska man new Ural during U.S. visit
Russian officials delivered the new Ural bike to Mark Warren after they heard the man express frustration over finding replacement…
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Can-Am reveals new Outlander electric ATV and next-gen Defender SxS
BRP is taking a two-pronged approach to the future of powersports. On one side, the company is pushing ahead with…
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Patrick Industries reports Q2 growth despite marine, powersports slowdown
Patrick Industries, a leading supplier of components to the RV, marine, manufactured housing, and powersports sectors, reported mixed second-quarter 2025…
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Honda releases new and improved Pioneer 700
In addition to upgrading the Pioneer 700, Honda also announced the return of some of its more popular off-road vehicles…
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Report finds Canada has 142,000 kilometers of powersport trails
A new national study reveals that Canada’s off-road trail network is among the largest in the world, encompassing over 142,000…
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JackRabbit launches two new portable, utility-focused ebikes
The all-new MG Doble and MG Renegade are portable, compact, and modular ebikes that are powerful enough to tandem ride…
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