Latest News
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The dealer playbook for an uncertain economy
Industry veteran Melissa Coffey writes about how powersports dealers can weather the storm and adapt their business during a down-market…
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Sweepstakes set up to raise funds for avalanche safety
The sixth annual Avalanche Alliance Sweepstakes features two grand prizes, both featuring all-inclusive riding trips with snowmobile legends Carl Kuster…
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Polaris’ military UTV named finalist in ‘Coolest Thing Made in Minnesota’ contest
Polaris has advanced to the final round of the Coolest Thing Made in Minnesota contest with its MRZR military-grade side-by-side,…
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Easyriders magazine acquired by former editor Keith Ball, moves HQ to downtown Sturgis
Plans call for a broader relaunch, encompassing merchandise, licensing, events, and partnerships, with the aim of reestablishing Easyriders as a…
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AMA Motorcycle Hall of Famer Norm McDonald dies at 93
Norm McDonald was an ambassador for motorcycling his entire life as a racer, promoter, teacher, sponsor, and advocate for motorcyclists'…
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Massimo deploys Claude AI to strengthen dealer, customer support
The company says the move is designed to improve efficiency across sales, supply chain, finance, marketing, and customer service, while…
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Fowler Parts buys snowmobile aftermarket company
After the acquisition of P&A company Fett Brothers Performance, Fowler Parts says it plans to expand its snowmobile product line.
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Suzuki rolls out second wave of 2026 bike models
Spanning sport, street, adventure, and dual sport categories, Suzuki’s versatile 2026 lineup offers enthusiasts a wide range of machines for…
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Moto Canada welcomes CFMOTO distributor CMI as newest member
Moto Canada has announced that Canada Motor Import Inc. (CMI), the exclusive distributor of CFMOTO off-highway vehicles and motorcycles in…
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Yamaha World Technician Grand Prix is back, and will be livestreamed
The WTGP brings together 22 Yamaha technicians from 19 regions to compete in maintenance and customer service challenges to determine…
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Baker Drivetrain hires James Simonelli as brand manager
Simonelli, well known in motorcycling's technical circles, makes his return to Baker after working for the company earlier in his…
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Beachman secures manufacturer licenses, launches first road-legal bike in Canada
The approvals, granted by the Canadian federal government and SAE International, establish Beachman as the first new Canadian motorcycle manufacturer…
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Quail MotoFest adopts biennial format, will return 2027.
Peninsula Signature Events says Monterey’s premier motorcycle event will return in 2027 with expanded programming and even more fun for…
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Cycle Trader’s SSI shares ‘State of the Powersports Industry’ report for July
The pre-owned segment was the bright spot with ATVs/UTVs and dual sport bikes posting slight gains, while touring also improved…
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MIC: Consumer confidence slips in August, big-ticket buying signals mixed
Buying conditions for durable goods — which include motorcycles, ATVs, and other powersports vehicles — dropped to their weakest point…
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Simpson accelerates growth strategy in $7B motorcycle safety market
Part of Simpson's strategy is product innovation through partnerships, which includes teaming up with Buell Motorcycle to release a next-gen…
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Survey highlights loan calculation errors, compliance struggles across lending industry
Carleton, a provider of compliant loan calculation and disclosure solutions, has released results from a nationwide survey showing widespread calculation…
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Personal planning moves under One Big Beautiful Bill
CFPs Brad Stanek and Paulina Matel at Morgan Stanley lay out the personal financial planning moves every dealership owner should…
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Ducati takes MotoGP to the streets with new Panigale V4 R
The MotoGP-inspired Panigale V4 R features a 998cc engine that was designed to compete in the Superbike World Championship, reaching…
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NPDA DealerConnect sees attendance boost, sets stage for PSB’s Accelerate 2026
Held September 21–23 at the Hilton Columbus Downtown, DealerConnect 2025 drove home its message as “a meeting for dealers, by…
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