BY KENSEY EDWARDS We’ve said it before - and we will probably say it again - the Internet has changed how buyers shop. It’s the explanation for so many of ...
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Draw in customers in real-time
BY LAUREN LABUNSKY Email marketing is a digital strategy that has stood the test of time in the online world, and one of the main reasons for that is its ...
Read More »Outside the Box – Part 3: FYI on DIY
BY SCOTT HOCHMUTH Walking into Brother Moto, in the heart of downtown Atlanta, is unlike entering any other motorcycle dealership in the Southeast. Crossing the threshold incites a rush to ...
Read More »Engaging new riders: Tips for capturing the millennial market
BY KENSEY EDWARDS In our industry - the term ‘millennials’ feels like a curse word. They seem impossible, are unlike any set of buyers that have come before them, and ...
Read More »HR Update: What does Generation Z means to the powersports industry?
BY FORREST FLINN Finding good employees in today’s job market is downright hard and it often feels that it is an impossible and endless task to accomplish. Here we are ...
Read More »Upping your retail experience game
BY NAPOLEON TETREAULT As we are in mid-summer and just before we transition to our fall merchandising layouts, it’s a great time to ensure that the retail experience we are ...
Read More »If it ain’t broke… maybe you should still fix it
BY LAUREN LABUNSKY In many situations we would agree with this phrase, but when it comes to the growth of your business — remove it from your vocabulary. Whether it’s ...
Read More »Outside the Box – Part 2: Need a scooter? There’s an app for that!
BY SCOTT HOCHMUTH A previous blog showcased the My City Rides Program in Memphis, which avails scooters to the adult working class community in need of economic and reliable transportation ...
Read More »With dealership banner ads, the click isn’t everything
BY KENSEY EDWARDS Banner ads get a bad wrap. Everyone judges their performance based on clicks - and while it’s great that we can know how many people clicked to ...
Read More »Video: the marketing trend your dealership can’t ignore
BY LAUREN LABUNSKY Video has quickly become the medium of choice for consuming content online. It’s no longer a question of whether images or text drive the most engagement — ...
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