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Dealers
FIM North America members appointed, elected
FIM North America, the continental union of the Fédération Internationale de Motocyclisme that represents North America, elected a new slate…
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Dealers
Yamaha Marine to utilize plant-derived materials for PWC
Yamaha Marine U.S. Business Unit has announced that it will soon use plant-derived cellulose nanofiber (CNF) reinforced resin in the…
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Dealers
DEI Powersports releases vibration damping material
DEI Powersports has released its Boom Mat Vibration Damping Material designed to reduce vibration. The material can be used inside…
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Dealers
KLIM reveals all-new snow goggles
KLIM has added two additions to its goggle line that showcase significant FOV and premium features including quick-change lenses, new…
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Dealers
NPA Florida relocates to new Lakeland facility
National Powersport Auctions (NPA) has moved its Florida operations to a brand-new facility in Lakeland, Florida. The new building is…
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Dealers
Parts Canada named exclusive distributor for Highsider
Parts Canada has announced that Highsider, a premium brand of Paaschburg & Wunderlic, is now available in Canada and will…
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Dealers
Z1R introduces all-new women’s Bomber jacket
Z1R has revealed its newest women’s Bomber jacket that is both fashionable and functional. A quilted chassis with faux leather…
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Dealers
Baja 1000 championship secured by Polaris RZR Factory Racer
Polaris RZR Factory Racing driver Branden Sims and co-driver Eric Borgen won the 55th annual SCORE Baja 1000 UTV Overall…
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News
Dealers discuss 2022 Powersports Business Accelerate Conference highlights
The 2022 Powersports Business Accelerate Conference delivered a terrific blend of dealers, vendors and speakers in Orlando. The three days…
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Dealers
Octane partners with electric vehicle company
Octane has announced its expansion into the EV market through a strategic partnership with UBCO, the electric adventure motorcycle company…
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Dealers
Four Corners Rally owner prepares for 30th anniversary
Powersports Business associate editor Madelyn Hubbard recently interview Trevor Bird, owner of Durango Harley-Davidson, located in Durango, Colorado. Bird and…
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Dealers
Parts Canada to distribute Kodlin Motorcycles
Parts Canada is now welcoming Kodlin Motorcycles to Canada as its exclusive Canadian distributor. Fred Kodlin, a 2021 Sturgis Hall…
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Dealers
Automatic Distributors expands to better serve western customers
Automatic Distributors has announced the grand opening of its west coast distribution center, located in Sparks, Nevada. The strategically located…
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Dealers
Moto Guzzi unveils V9 Bobber Special Edition
Moto Guzzi has released its V9 Bobber Special Edition, characterized by its sporty heritage and nocturnal look. The V9 Bobber…
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Dealers
Tucker Powersports announces sponsorship details of AIMExpo
Tucker Powersports has announced that it will sponsor the 2023 AIMExpo to help dealers launch into the 2023 riding season.…
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Dealers
Polaris Adventures expands to second international location
Polaris Adventures recently opened an Outfitter location in Mexico and is expanding to New Zealand later this month. Due to…
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Dealers
Garage Composites broadens ownership group
Garage Composites has announced the expansion of its ownership group with the addition of Glorita “Glo” Cuiffi. Cuiffi, chief operating…
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Dealers
Baja 1000 race results produce record of victories for SLR Honda
SLR Honda crossed the finish line of the Baja 1000 with the Pro Moto Unlimited win, adding to its rich…
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Dealers
The NASCAR Foundation partners with bike riding program for children
The NASCAR Foundation is partnering with All Kids Bike to place kindergarten PE learn-to-ride programs in 50 schools. The partnership…
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Dealers
Suzuki reveals all-new parallel-twin engine
Suzuki has released the innovative and fully new 776cc DOHC parallel-twin engine in the 2023 GSX-8S and V-STROM 800DE models.…
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