Rick Case, who at one time reportedly was the largest motorcycle dealer in the country with 14 locations, passed away Monday at age 77 after a bout with cancer, according to a report in the Fort Lauderdale Sun-Sentinel at sun-sentinel.com.
Case was an auto dealership magnate in South Florida that generated over $1 billion in sales annually, according to the Sun-Sentinel. He started selling Honda cars only after a successful run at selling Honda motorcycles.
For those unfamiliar with Case, the Sun-Sentinel provides an interesting read here.
— Dave McMahon, editor, dmcmahon at powersportsbusiness.com