Sturgis Motorcycle Museum
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Motorcycle
The StaffDecember 22, 2025Sturgis HOF member launches custom-built bike project to help nonprofits
Vicki Sanfelipo started Project Guardians after winning a S&S V-Twin Evo in a raffle. Now, she's using the grand prize…
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Motorcycle
The StaffOctober 2, 2025Easyriders magazine acquired by former editor Keith Ball, moves HQ to downtown Sturgis
Plans call for a broader relaunch, encompassing merchandise, licensing, events, and partnerships, with the aim of reestablishing Easyriders as a…
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Motorcycle
The StaffSeptember 4, 202585th Sturgis Rally delivers record gains for Motorcycle Museum
The Sturgis Motorcycle Museum & Hall of Fame reported record-breaking results during the 85th Sturgis Motorcycle Rally, with increased attendance,…
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Motorcycle
The StaffJuly 22, 2025Sturgis aims to make 85th motorcycle rally the biggest one yet
The 85th Sturgis Motorcycle Rally is set for Aug. 1-10, and will feature many new additions, including the debut of…
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Motorcycle
The StaffJuly 15, 2025Sturgis to celebrate women in motorcycling at inaugural event
The Sturgis Motorcycle Museum & Hall of Fame will be celebrating its inaugural Pearl's Jam, which recognizes Pearl Hoel, co-founder…
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Motorcycle
The StaffMay 21, 2025Sonic Automotive announces first motorcycle sale at the new Sturgis Harley dealership
Sturgis Harley-Davidson also announced its inaugural Founders Club in celebration of its grand opening and to welcome in the 85th…
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Latest News
The StaffNovember 20, 2024Sturgis Motorcycle Museum highlights 2024 events, expanded collection
The museum served as a major draw for riders and non-riders and is on track to bring nearly 20,000 visitors…
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