Beta USA
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Motorcycle
Beta USA expands brand presence with Scot Harden partnership and new media hire
Beta USA is sharpening its focus on brand visibility and rider engagement heading into 2026, announcing a new ambassador partnership…
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Motorcycle
Beta USA brings back trials icon Geoff Aaron as brand ambassador
Beta says the partnership will showcase the capability and versatility of its growing lineup across trials, enduro, dual sport and…
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Dealers
Beta USA expands dealer support with new regional sales managers
National Hare & Hound Champion Joe Wasson will continue managing the Southwest territory, working alongside National Sales Manager Frank Pilg…
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Motorcycle
Beta bike sales jump in the US, reach record numbers
Beta's sales in the U.S. have been growing since the beginning of 2008, when the new line of its off-road…
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Motorcycle
Beta reveals 2025 EVO trial bikes
Beta USA has introduced the 2025 Evo Trial range. This model continues with updates to the front fork and an…
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News
Beta USA extends sponsorship of AMA Dual Sport series
Having served as the title sponsor for the Beta AMA National Dual Sport Series since 2015, motorcycle manufacturer Beta USA…
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News
Beta USA breaks ground on new headquarters in California
The new facility will move all of the departments under one roof, and include a state-of-the-art dealer technical training center.
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Dealers
2021 off-road 2-stroke range revealed
The “off-road kings” return for 2021 with MSRPs ranging from $7,999 for the 125 RR to $9,199 for the 300…
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Dealers
Top-selling entry-level enduro motorcycle gets $7,799 MSRP for 2021
One of the top-selling entry-level enduro motorcycles in America is set for July availability and brings a $7,779 MSRP. BETA…
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