apparel
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Harley-Davidson
Harley signs global merchandise agency BDA as official licensee for apparel
In the deal, BDA will design, manufacture, and distribute custom apparel for all Harley-Davidson dealership locations in the U.S. and…
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Distributors/Aftermarket
ScorpionEXO switches U.S. distribution from WPS to O’Neal
Beginning in fall 2026, O’Neal will take on U.S. distribution of ScorpionEXO products, with a full rollout in 2027 supporting…
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Aftermarket
Cardo launches PACKTALK-S, 4X-S integrated comm systems for Shoei Gen 3 helmets
The launch reflects a growing trend toward OEM-integrated accessories that enhance both performance and aesthetics.
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Motorcycle
Moose Offroad named official gear partner of Liqui Moly Beta Racing
The partnership brings together two established brands with deep ties to off-road racing and rider-focused product development.
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Distributors/Aftermarket
Joe Rocket reunifies the global brand after acquisition from Sullivans Inc.
Joe Rocket Canada Inc. has acquired the U.S.-based Joe Rocket brand from Sullivans Inc., consolidating all trademarks, product development, and…
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Distributors/Aftermarket
FLY Racing and WPS double down on Pro Motocross and 2026 MX collection
As the championship heads into its final stretch after a brief break, FLY Racing’s influence continues to shape both the…
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Indian Motorcycles
Indian Motorcycle partners with indigenous artist on limited apparel line
Indian Motorcycle has launched a limited-edition apparel collection in collaboration with acclaimed Indigenous artist and designer Jeremy Arviso.
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Aftermarket
Triumph Racing partners with FXR for 2025 SMX campaign
The new agreement further elevates the prestige of FXR Racing as Triumph Racing Factory Team is the first full factory…
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Aftermarket
Sullivans Inc. donates snow gear to Helene victims
Sullivans Inc. contacted PSB to tell us that the situation in Ashville and other remote areas affected by Hurricane Helene…
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Distributors/Aftermarket
Krämer Motorcycles partners with REV’IT! and KYT for MotoAmerica Talent Cup
The partnership sees REV’IT! and KYT providing MotoAmerica Talent Cup riders with special discounts and offers during the 2025 season.
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Distributors/Aftermarket
Fly Racing teams up with Honda for product launch
The launch of Honda’s 2025 line coincided with Fly Racing’s 2025 collection coming to market, and the synergy was undeniable.
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Distributors/Aftermarket
Troy Lee buys back his company
Troy Lee Designs has announced a significant evolution in its ownership structure, moving forward as an independent company.
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Latest News
TOBE Outerwear to be distributed by Kimpex USA
This strategic alliance will see Kimpex USA taking over the sales and distribution of all TOBE products to powersports dealers…
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Latest News
FLY Racing partners with technical clothing company
FLY Racing partners with Kryptek, a company that has a strong military heritage and offers technical hunting clothing, to introduce…
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Latest News
KLIM releases new and updated snow gear
The Idaho-based brand has released its 2024 performance-driven mountain shells, all-new technical riding socks, redesigned avalanche packs and mountain-riding-focused footwear.
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Latest News
Harley and Post Malone collaborate on apparel collection
The Post Malone x Harley-Davidson collection is a combination of collaborative partner branding, clean and contemporary text designs, chrome treatments,…
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Latest News
Kawasaki extends partnership with TrueTimber for UTVs, adds camo apparel
The collaboration will also see the Strata camo pattern on both Kawasaki apparel and accessory items such as seat covers…
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Dealers
PSB highlights latest riding apparel and accessories
We take a look at new PG&A from Z1R, Moose, Polaris Slingshot brand and Fly Racing.
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Dealers
PSB covers latest riding apparel and accessory product
Powersports Business has covered the latest riding apparel and accessory products, including apparel from FIRSTGEAR, Z1R and the Ducati Communication…
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Dealers
‘Southern Breeze’ motorcycle shop opens in Georgia
Fairmount, Georgia, has been a hotspot of development lately, according to Andy Lowery, owner of Southern Breeze motorcycle shop. As…
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