Fairmount, Georgia, has been a hotspot of development lately, according to Andy Lowery, owner of Southern Breeze motorcycle shop. As a result, he and his girlfriend found a "perfect location" ...
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Women’s riding jacket features pockets for armor
Z1R expands its women’s line with a new Bellona jacket. The Bellona jacket offers an ideal fit due to the ultra-stretchy panels on the sleeves and sides for improved mobility, ...
Read More »Europe: Polaris expands apparel, accessories lineup for 2022
Since 1954, Polaris Off Road has been an innovative force in powersports. A diverse lineup of performance-ready apparel and accessories has been designed with a single purpose: To help customers ...
Read More »FLY Racing launches Lite LE Perspective racewear kit
FLY Racing has launched its Lite Limited Edition Perspective racewear kit. FLY Racing-sponsored riders could be seen wearing the gear on Saturday at the Salt Lake City Supercross race. Here's ...
Read More »Z1R reveals new women’s Friske vest
Z1R has introduced its new women’s Friske vest, where style meets comfort. The corduroy chassis is lined with an ultra-soft and comfortable sherpa fleece liner. The vest also features adjustable ...
Read More »J&P Cycles opens sixth location
Phoenix-area dealers, the competitive landscape for parts and accessories has just taken a new turn, with news that a new J&P Cycles location has opened in Scottsdale. The grand opening ...
Read More »Webinar Wednesday tomorrow to feature 2022 Nifty 50 videos
Join Powersports Business content director Dave McMahon live on Webinar Wednesday, Feb. 9 at 2:00 p.m. Central as we reveal the 2022 Powersports Business Winter/Spring Nifty 50 semifinalist videos on ...
Read More »New retail store opens
The retail landscape for helmets, parts and apparel and a slew of other products just widened for dealerships in one corner of the U.S. as new hit the LinkedIn wires ...
Read More »Harley-Davidson makes SVP, director hires
Harley-Davidson, Inc. announced the appointment of Erica Bullard as SVP of Apparel & Licensing and Louise Goldin as Creative Director. "As one of the most iconic brands in the world, ...
Read More »Deadline is tomorrow for Nifty 50 entries
This is your final reminder via the Enewsletter that the deadline for the 2022 Winter/Spring Powersports Business Nifty 50 contest for parts and accessories has arrived. We need your entry ...
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