AIROH Helmets sets up distribution and sales team in U.S.
With a renewed commitment toward assembling a distribution and sales team in the U.S., AIROH Helmets of Italy has set up an all-new AIROH USA facility and team. Dennis Bloch, affiliated with SEVEN MX, James Stewart’s apparel company, will head up North America’s new distribution, marketing and sales teams. More powersports executives and sales representatives will follow after its media launch, which will be held in Southern California on January 23.
Dennis Bloch, CEO of AIROH USA, shares, “AIROH has had a presence in the USA Supercross field for about 10 years, but we are now equipped with a broader product lineup and an exceptional sales team to make a significant impact. From off-road and street to cruiser and sportbike helmets, AIROH is poised to offer it all.”
Known for its Italian designs, AIROH Helmets will reveal its latest products for distribution to dealers in 2025. Its upgraded facility located in Bergamo, in Northern Italy, complete with its own wind tunnel and helmet testing laboratory, is true to its founder’s mission: to create and produce high-quality helmets synonymous with safety, design, and performance.
The brand will be available directly to dealers through AIROH USA in Spring 2025.
