RumbleOn has announced the unexpected passing of Steven Berrard, the company's chief financial officer and a member of its board of directors.
"It is with great sadness that we announce the passing of our dear friend, Steve Berrard. On behalf of the RumbleOn family, its board of directors and management team, we extend our deepest sympathies to Steve's wife, his five children, and his family, all of whom he deeply cherished," said Marshall Chesrown, RumbleOn's chairman and CEO, in a statement.
"Steve was a larger-than-life figure who brought his remarkable experience and passion to RumbleOn. He was, and always will be, the symbol of RumbleOn's core values and dedication to our employees, partners, and the powersports enthusiasts who embraced our mission. Steve was truly a business visionary who saw our pending combination with RideNow as the culmination of his life's work. We can do him no greater honor than to continue his work and complete what we have begun," Marshall said in the statement.
RumbleOn's key leadership is meeting in Charlotte, North Carolina, to support Steve's wife and children. The company remains resolute in its, and Steve's, vision for RumbleOn, and we will share additional information in the coming days.
Berrard was the co-founder and co-CEO of AutoNation from 1996 to 1999. Before joining AutoNation, he served as president and CEO of the Blockbuster Entertainment Group, at the time the world's largest video store operator. Berrard served as president of Huizenga Holdings, Inc., a real estate management development company, and served in various positions with subsidiaries of Huizenga Holdings, Inc. from 1981 to 1987. He began his career at Coopers & Lybrand (now PricewaterhouseCoopers LLP) in 1976.