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Denago targets next generation with affordable Mudhawk youth ATVs
With many dealers reporting growth in entry-level and youth powersports segments, affordable ATVs like Denago’s Mudhawk 6 and 10 FI…
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Yamaha Financial Services honors Bobby J’s Yamaha with prestigious Apex Award
Yamaha Financial Services has recognized Bobby J’s Yamaha of Albuquerque, New Mexico, with its esteemed “Apex Award,” celebrating the dealership’s…
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Indian launches season 4 of FORGED, showcasing custom Chieftain builds
Aimed squarely at motorcycle enthusiasts and custom culture fans, this season puts the spotlight on the brand-new 2025 Chieftain PowerPlus,…
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Bringing powersports to DC: Q&A with Christy LaCurelle
Brendan sits down with MIC's new president, Christy LaCurelle, to chat about taking powersports to Capitol Hill, tariffs, rider programs,…
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Rider shares 2025 Gold Wing video, busting ‘couch on wheels’ myth for younger buyers
To dispel the "couch on wheels" myth, and with support from Honda, Rider editors created a video titled “Think you…
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Power Hour: Florida dealer shares key areas of focus within the dealership
In this episode of Power Hour, Madelyn talks to Nate Stickney of RiderMarket, who acquired his first dealership in 2014…
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Denago introduces new models at AIMExpo
National Marketing Manager Steve Lawler talks with his National Sales Director Johnny Hayes about adding dealers and talking to prospects…
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Panelists demand action on outdoor recreation industry policy threats
Industry stakeholders emphasized that ongoing trade disruptions and the expiration of essential trade programs, such as the Generalized System of…
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Denago Powersports celebrates anniversary at Sand Sports Super Show
Denago's general manager, David Garibyan, and his team took to YouTube to discuss the anniversary and the products on display…
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Watch AR’s Kevin Duke interview with stars of ‘The Bikeriders’ movie
Duke says all the motorcycles used in the film are period-correct 1960s models, and their authentic sounds literally rumble the…
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Power Hour: Blackmans Cycle talks about selling a special bike with an NFT token
Chris Line, the dealership marketing director, along with his CFO, made a special token called an NFT (non-fungible token) to…
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Video: Dealers test ride ARGO’s Sasquatch XTX
ARGO dealers tackle unforgiving obstacles as they get behind the steering wheel of the Sasquatch XTX for the first time.
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Video: George Chaconas of Performance Brokerage talks about 2024
PSB Editor Brendan Baker caught up with George Chaconas of Performance Brokerage Services at AIMExpo in February to discuss the…
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Segway releases Ep. 3, ‘Behind the Brand’
Segway recently launched a new video series, Behind the Brand, that will take viewers on a journey beyond the glossy…
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Ricky Carmichael tests Triumph’s new 250cc motocross bike
The films have been released by Triumph in the run-up to the reveal of the new 250cc bike, revealing some…
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Video: Triumph releases behind-the-scenes interviews for new MX bike
The films feature a number of high-profile Triumph Racing managers, engineers and test riders involved in the development of the…
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Stark’s Varg electric off-road motorcycle breaks ground (video)
For a period of two weeks in northeastern Spain, the Stark Varg electric off-road motorcycle was unveiled, ridden and judged…
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2022 Honda Pioneer 1000 Trail and Forest accessories (video)
A week after exploring some epic terrain and some hangtime with some equally epic industry folks, we’re still riding a…
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Video: 2022 Pioneer Trail 1000 Trail and Forest models closer look
Dave chatted with Colin Miller, assistant manager of Public Relations for American Honda Powersports, earlier this week as part of…
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CFMOTO’s 2021 year in review (video)
Our friends at CFMOTO world headquarters in Hangzhou have passed along this little gem they put together to showcase CFMOTO’s…
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