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The StaffApril 24, 2025
Argo president and investment group acquires Arctic Cat from Textron
Terms of Arctic Cat's purchase by this group from Textron have yet to be disclosed, but this is big news…
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The StaffMarch 18, 2025
Honda announces popular bike models to make their U.S. debut
CB750 Hornet, CB1000 Hornet SP, and the NT1100 DCT headline Honda's new-model announcement for 2025.
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The StaffFebruary 25, 2025
Ski-Doo reveals 2026 snowmobile lineup with some big changes
Ski-Doo is focusing on select segments within the snowmobile market for 2026 with some big and notable upgrades to select…
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The StaffJanuary 21, 2025
Polaris announces six new ATVs for 2025 lineup
The six new ATV models, include the 850 and XP 1000 Mud Edition, Scrambler 850, Scrambler XP 1000 S, and…
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The StaffDecember 5, 2024
Can-Am rolls first electric motorcycle off assembly line
The first production bike – a 2025 Can-Am Origin #0001 – recently rolled off the assembly line at the company’s…
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The StaffNovember 5, 2024
Yamaha pulls out of U.S. e-bike market
In a recent letter to its dealers, Yamaha Bicycles announced it will pull out of the e-bike business in the…
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The StaffOctober 15, 2024
Massimo unveils new UTV for winter
This new T-Boss UTV features a cab enclosure made with durable tempered glass, providing a comfortable environment for all outdoor…
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The StaffSeptember 11, 2024
BRP reports North American retail sales drop in Q2
BRP's North American retail sales for powersports products decreased by 18% for the three months compared to the same period…
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The StaffSeptember 4, 2024
Dealer buys second Harley-Davidson dealership
Steven Towers is a long-time Harley-Davidson rider and has always been passionate about the brand. He has over a decade…
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The StaffJuly 10, 2024
Utah Harley dealers face air pollution claims
The plaintiff has presented sufficient evidence to show that motorcycles without catalytic converters contribute to ozone and PM2.5 pollution and…
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The StaffJune 12, 2024
Watch AR’s Kevin Duke interview with stars of ‘The Bikeriders’ movie
Duke says all the motorcycles used in the film are period-correct 1960s models, and their authentic sounds literally rumble the…
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The StaffMay 29, 2024
Minnesota becomes sixth state to pass lane-filtering into law
Minnesota is now the easternmost state to legalize lane filtering. It joins California, Utah, Montana, Arizona, and Colorado—which also signed…
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The StaffMarch 13, 2024
PSB recognizes 2023 Women With Spark winners
Powersports Business has already revealed our 2023 Women With Spark winners, and we are honored to now share how these…
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The StaffFebruary 6, 2024
Kentucky dealer expands with acquisition of Gateway Cycles
Gateway Cycles, located in Mount Sterling, Kentucky, has been acquired by existing dealership owner Derek Harmon.
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The StaffJanuary 11, 2024
Arctic Cat reveals 2025 snowmobile lineup
Arctic Cat has released details on its 2025 snowmobile lineup. Due to last September’s announcements of the new 858 engine…
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The StaffDecember 12, 2023
J&P Cycles closes Anamosa location after over 40 years of business
J&P Cycles was founded in Anamosa by John and Jill Parham in 1979, and in 2020 the company was acquired…
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The StaffNovember 8, 2023
PSB reveals winners of 2023 Honors Awards
Monday, dealers and industry professionals from around the nation gathered to help us celebrate our industry’s top performers!
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The StaffOctober 4, 2023
Developer of Apple and Tesla stores joins Verge Motorcycles
George Blankenship, who developed stores for Apple and Tesla, will lead Verge Motorcycles’ international brand centers.
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The StaffSeptember 6, 2023
Specialized Bicycles launches new e-bike line
Specialized has unveiled the Globe line of Cargo e-bikes with the debut of the Haul ST and the Haul LT…
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The StaffAugust 15, 2023
As Sturgis attendance slows, rally organizers look to diversify: Report
The South Dakota DOT reported that traffic entering Sturgis during the first four days of the 2023 rally was down…
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