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SWM Italy looks for growth in U.S. visit
The SWM Italy management team visited Central Powersports Distribution (CPD) in Texas during the last week of June to discuss…
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Kawasaki releases the Jet Ski Ultra 160 series and Ultra 310 series
The Jet Ski Ultra 160 models harness the renowned engine from the Jet Ski STX 160 series while integrating many…
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MotorCity Power Sports of Michigan acquired by dealer group
The dealership is one of the largest in metro Detroit, carrying Yamaha, Honda, Suzuki, Kawasaki, Polaris and BRP motorcycles, ATVs,…
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Arctic Cat extends pre-order date to April 8 for MY25 snowmobiles
The new date allows snowmobile enthusiasts a chance to attend one of the demo events happening throughout North America before…
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CFMOTO reveals new ATVs and bikes at AIMExpo
On Tuesday at AIMExpo, CFMOTO took the wraps off two new motorcycle models (new to the U.S.) and two ATV…
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Segway reveals Xafari and Xyber electric bikes
Segway shares its latest advancements in off-road exploration with its new electric bikes, which are set to launch in late…
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Barbara Wilkins of Wilkins Harley-Davidson passes at 93
Barbara opened Wilkins Harley-Davidson of Barre, Vermont, with her husband after he returned from World War II in 1947.
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Michigan and Wisconsin dealer broadens reach in Minnesota
Michael Lafontaine acquires Moose Lake Implement & Sport, a family-owned and operated dealership since 1941 that carries powersports and outdoor…
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Kawasaki reveals Ninja e-1 and Z e-1 electric motorcycles
Although the Ninja e-1 and Z e-1 share many of the same technical features, riders are provided with two distinctly…
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Arctic Cat unveils big 858cc engine, Garmin gauge for 2025
The low-slung 858cc twin-cylinder two-stroke engine that Arctic Cat snowmobile fans were awaiting for the Catalyst chassis was finally revealed…
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Redding Harley-Davidson of California acquired by auto group
Redding Harley-Davidson was established in 1977 by David and Robyn Wright and has been family-owned and operated for 46 years.
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ATV task force nabs 22 illegal ORVs in Upstate New York
Police issued more than 70 traffic citations, and four people were charged with misdemeanors, according to police. The seized vehicles…
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Kawasaki reveals 2024 Jet Ski models
Kawasaki is celebrating the 50th anniversary of Jet Ski with a wide range of 2024 models, including the Jet Ski…
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Major Japanese OEMs team up to develop hydrogen engines
The Japanese 'big four' have announced they will work together to develop hydrogen-powered engines, forming the HySE technological research association.
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Rubber City H-D rebranded as Hall of Fame Harley-Davidson in Akron, Ohio
Hall of Fame Harley-Davidson first entered Cuyahoga Falls in 2012 under the name Rubber City Harley-Davidson and is currently located…
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Suzuki reveals returning motorcycles to 2023 lineup
Suzuki Motor USA has unveiled the return of its GSX-S750Z ABS, GSX-S750Z and GSX250R ABS motorcycle models to complete its…
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Ski-Doo reveals 2024 snowmobile lineup
Editor of SnowGoer and our coworker, John Prusak, provided a review of the 2024 Ski-Doo snowmobile lineup yesterday, after BRP…
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Women With Spark- PSB honors women igniting progress
Powersports Business, along with our program sponsors Torque Group and ABRG / WPS, are proud to share the Women with…
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Triumph Racing to join SuperMotocross World Championship
Triumph Motorcycles has announced that it will enter the SuperMotocross World Championship at the start of the 2024 season, and…
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Dealers discuss 2022 Powersports Business Accelerate Conference highlights
The 2022 Powersports Business Accelerate Conference delivered a terrific blend of dealers, vendors and speakers in Orlando. The three days…
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