top ten four
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Can-Am rolls out HVAC-equipped SxS, new color scheme for electric ATV
The Defender DPS CAB HD10 is available in three- and six-seat configurations, and starts at $23,999, while the new camo…
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Indian Motorcycle rolls out 2026 lineup with the new Sport Scout RT
Along with the new Sport Scout RT, Indian also announced new paint options and authentic Indian Motorcycle accessories across its…
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Polaris to sell majority stake in Indian Motorcycle to private equity
The move marks a major shift for Polaris, which relaunched the historic brand in 2011 and helped it reclaim a…
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Kymco launches into a new era of super touring scooters
Kymco's all-new AK550i Premium offers a unique fusion of motorcycle performance, advanced touring technology, and everyday rideability.
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Honda releases new and improved Pioneer 700
In addition to upgrading the Pioneer 700, Honda also announced the return of some of its more popular off-road vehicles…
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Wheelsports closes after 48 years; KTM, Husqvarna franchise sold to Lancaster Sport Cycles
Founded in 1977 by brothers Wally and Craig Wilson as a Husqvarna-only dealership in Pataskala, Ohio, Wheelsports grew alongside the…
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KTM is back! Arrival dates announced for lightweight street and adventure models
KTM, fresh off its new capital infusion and partnership with Bajaj Auto, has officially confirmed delivery windows for several new…
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Harley refocuses on business after annual meeting
For Harley-Davidson dealers, the outcome brings clarity and stability after several tense weeks marked by a campaign led by activist…
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CFMOTO reveals full cab UFORCE U10 Pro and Pro XL Highland UTVs
Designed with a full cab and HVAC for those who demand performance and reliability, unmatched comfort, advanced features, and high-end…
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Court rules against California agency’s off-roading ban
The California Coastal Commission overstepped its authority by banning off-road vehicles from driving through Oceano Dunes on California’s Central Coast,…
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Historic Harley-Davidson in Topeka, Kansas, acquired
Historic Harley-Davidson was established in 1949 by Owner Mike Patterson’s grandfather. The dealership has been family-owned and operated by four…
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Honda brings back mini motos, dual-sport and trials models for 2025
American Honda has announced the return of several two-wheel models for 2025, including the ever-popular mini moto segment.
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Carolina Harley-Davidson dealerships sold to dealer group
Carolina Coast Harley-Davidson and Beach House Harley-Davidson have been sold to the Cole Family of Harley-Davidson Dealerships.
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PIERER Mobility looks to investors for KTM financial lifeline
PIERER Mobility AG has issued an Ad hoc statement of insider information about its "far-reaching restructuring and additional liquidity requirement…
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Polaris reports sales drop in Q3
Polaris' Q3 sales were $1,722 million, down 23 percent compared to last year. Powersports retail sales were down just 7…
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Yamaha Marine names Seti national sales manager for G3 Boats
Yamaha U.S. Marine Business Unit has named Bryan Seti as its new national sales and marketing manager for G3 Boats.…
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Polaris shares 2025 off-road lineup
New 2025 models include the addition of the General 4 1000 Sport and the return of the RANGER XP 1000…
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Western Power Sports focuses on long-term growth
WPS now has four facilities instead of seven to meet customer needs more efficiently, and the distributor can service 97%…
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BRP reports 5% retail drop in FY 2025 Q1 results
BRP's Q1 FY25 saw a reduction in inventory at dealerships in reaction to soft demand trends.
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No Sight No Problem Powersports holds grand opening
Steve Scott, owner of NSNP Powersports, who is also blind, hopes to inspire others with handicaps to never give up…
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