Suzuki
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Suzuki modernizes iconic “S” emblem for first time in 22 years
The new emblem keeps the instantly recognizable “S” silhouette that has symbolized Suzuki since 1958, but trades the 3D chrome…
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Suzuki rolls out second wave of 2026 bike models
Spanning sport, street, adventure, and dual sport categories, Suzuki’s versatile 2026 lineup offers enthusiasts a wide range of machines for…
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Vintage Motorcycle Days 2025 draws tens of thousands, celebrates Suzuki milestones
The AMA Vintage Motorcycle Days remain a major draw for the powersports community each summer, serving as both a celebration…
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Suzuki reveals 2026 GSX-R1000/R and 40th anniversary GSX-R editions
The GSX-R story began in 1985 with the debut of the GSX-R750, a groundbreaking sportbike that brought race-level technology to…
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Suzuki doubles KingQuad warranty to four years in new ‘4x4x4’ promotion
Dealers looking to boost ATV floor traffic this fall may find the 4x4x4 campaign offers compelling messaging — pairing a…
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Suzuki rolls out first wave of 2026 models headlined by new GSX-8T and GSX-8TT
Suzuki’s first 2026 wave highlights a balanced mix of new model development and proven performers. With the addition of the…
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Suzuki named Marque of the Year for AMA Vintage Motorcycle Days
As a partner with AMA for this year's VMD, Suzuki will be on site with a historic bike display and…
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Suzuki reveals 2026 GSX-8T and GSX-8TT sport standards with retro styling
Suzuki says the GSX-8T evokes the confident stance of classic standards like the T500 Titan, while the GSX-8TT channels late…
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Suzuki Marine promotes two execs to VP roles
Suzuki Marine USA has promoted Brandon Cerka to vice president of sales and marketing and Jacob Ewing to vice president…
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Suzuki lays foundation for new motorcycle plant in India
The new plant, which will sit on 100 acres, is a $139.71 million investment from Suzuki, with an initial production…
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Big four Japanese OEMs collaborate on hydrogen technology
Japan's big four OEMs have formed a group that includes engineers and academics from Honda, Suzuki, Kawasaki, and Yamaha to…
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Suzuki launches ‘Take it to the Streets’ demo event for the 2025 DR-Z4S
Suzuki Motor USA is taking it to the streets with its DR-Z demo event, where enthusiasts get a unique opportunity…
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Motocross legend Brad Lackey to serve as Grand Marshal of Vintage Motorcycle Days
Motocross legend, world champion and AMA Motorcycle Hall of Famer Brad Lackey will be honored as Grand Marshal of the…
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Roczen and Hampshire taste Daytona Supercross victory
Suzuki’s Ken Roczen became the sixth different Monster Energy AMA Supercross winner of the season in just the first eight…
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Suzuki offers early reservation and pricing for 2025 DR-Z models
Customers who place a reservation with an authorized Suzuki dealer during the program will receive priority delivery and a special…
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Suzuki announces final 2025 models
Suzuki brings back iconic favorites from several categories, including sportbike, street, crossover, sport touring, and adventure.
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Suzuki reveals redesigned DR-Z models for 2025
Building the success of Suzuki’s renowned DR-Z series, the all-new DR-Z4S and DR-Z4SM deliver the ideal blend of performance, versatility,…
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Suzuki celebrates 50 years of RM Motocross heritage
Suzuki's RM series made its debut in 1975 with the RM125, known for its advanced suspension and lightweight design. The…
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Suzuki releases second wave of 2025 motorcycles and ATVs
Rounding out these models is the 2025 KingQuad lineup, where each new ATV now arrives with a standard, two-year Limited…
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Suzuki announces Rugged Package for 2024 KingQuad ATV
Suzuki's 2024 KingQuad 750AXi Power Steering SE+ with Rugged Package includes an LED light bar, front and rear bumpers, and…
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