News
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‘Country club for gearheads’ opens in Seattle
The Shop, a state-of-the-art club for car and motorcycle enthusiasts, has opened in Seattle’s SoDo district. The 36,500-square-foot warehouse is a gearhead’s…
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Harley-Davidson launches global riding campaign
Harley-Davidson has launched a new brand platform, “All for Freedom, Freedom for All,” to celebrate the company’s legacy and “the…
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Nikola Powersports releases all-electric UTV
Nikola Powersports has finalized the specifications and design for the four-seater UTV dubbed the Nikola Zero. The Nikola Zero UTV…
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Honda announces motocross management changes
American Honda Motor Co., Inc. announced a number of changes regarding management of the Team Honda HRC and GEICO Honda…
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Harley-Davidson to sponsor Milwaukee Bucks jerseys
The Milwaukee Bucks and Harley-Davidson have forged a multi-year global agreement featuring Harley-Davidson’s iconic black, orange and white bar and shield logo on…
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Capture customers’ attention with video
With video becoming a more and more popular tool in the marketing strategy toolbox, it’s time for your business to…
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ARGO launches first ATVs
ARGO, known for its line of Xtreme Terrain Vehicles (XTVs) unveiled its first line of ATVs at its dealer meeting…
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KTM opens R&D center in Germany
KTM in July held the grand opening for its new R&D Center in Rosenheim, Germany. The site’s focus is on…
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Harley-Davidson announces Guns & Roses capsule collection
Harley-Davidson announced the launch of a special capsule collection, in conjunction with the Guns N’ Roses Not In This Lifetime…
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Coffee shop turns Ural into mobile espresso bar
Oak Cliff Coffee Roasters of Dallas, Texas, customized a Ural motorcycle, replacing the sidecar with a functional espresso bar. The…
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UTV Invasion returns to Idaho
UTV Invasion Powered by Boondocker makes its return for the fourth consecutive year to the towering sand dunes of St.…
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