News
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Wilson launches new business to help spur industry growth
With more than 10 years of experience in the motorsports industry and the desire to make an impact, Heather Wilson…
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Sea-Doo Switch walkaround video latest addition to PSB YouTube
Were you part of the throngs of industry folks who helped the Powersports Business YouTube channel chalk up 160 hours…
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Harley-Davidson, Serial 1 auction ‘1-OFF Series’ Mosh/Chopper e-bike for $14k
Serial 1, powered by Harley-Davidson, unveiled the first single-edition custom e-bike available for auction in its new 1-OFF Series at…
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Sikh Motorcycle Club ride raises $113K for Diabetes Canada
A motorcycle ride held on Saturday, July 31, raised more than $100,000 for Diabetes Canada to commemorate the 100-year anniversary…
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Check out the all-new 2022 Sea-Doo Switch pontoon
BRP has been the industry leader in personal watercraft with its Sea-Doo brand for decades, cementing itself as the leading…
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Join dozens of fellow dealers on today’s PSB free webinar
There’s still time to register for today’s 2:00 p.m. live webinar Wednesday, the latest in the 2021 Powersports Business Online…
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Harley-Davidson announces Street Glide Special model, limited edition paint
Harley-Davidson takes custom paint to a new level with the introduction of a limited run of 2021 Harley-Davidson Street Glide…
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Sturgis is ‘busiest in years’: report
After a dip in average attendance during 2020 largely credited to the onset of the COVID-19 pandemic, the 81st annual…
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Women’s Motorcycle Tours partner with Dunlop Motorcycle Tires
Women’s Motorcycle Tours welcomes Dunlop Tires as a sponsor of the Suffragists Centennial Motorcycle Ride, July 31 – Aug. 20,…
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Polaris issues recall for General models
Polaris is recalling about 1,530 model year 2021 GENERAL 1000, GENERAL 4 1000, GENERAL XP 1000 and GENERAL XP 4…
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Yamaha announces $5 million 2022 bLU cRU Racer Support Program
With the 40th anniversary of Loretta Lynn’s AMA Amateur National Motocross Championship kicking off, the Yamaha racer support staff was…
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Register for free PSB webinar
We’re looking forward to gathering again virtually on Wednesday, Aug. 11, at 2:00 p.m. Central for the latest webinar in…
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Elway Group acquires second powersports dealership
Less than three months after entering the powersports space via acquisition, the Colorado-based Elway Dealer Group has added a second…
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Lindeco Genuine Powersports introduces new Premium Adventure Touring brands to North America
Lindeco International Corporation has announced the expansion into the U.S. powersports market with the launch of Lindeco Genuine Powersports (LGP)…
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Honda embraces long-term remote work opportunities for U.S. associates
Honda will provide some of its U.S. associates more workplace flexibility by providing long term opportunities to work remotely. Under…
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Rooster Harley-Davidson to raffle bike for charity in Sioux City
With the 81st Sturgis Motorcycle Rally kicking off today in the Black Hills of South Dakota, Rooster’s Harley-Davidson is hoping…
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Yamaha thanks Rossi on news of retirement from MotoGP
Nine-time World Champion and Grand Prix racing legend Valentino Rossi has announced his retirement as a MotoGP rider after the…
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RideNow sells 13,080 units in Q2, RumbleOn reports
For the second quarter of 2021, RideNow sold 13,080 units and generated $268.2 million of total revenue, RumbleOn revealed as…
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Some Polaris 2022 ORV models available for pre-order through Aug. 13
After Polaris launched its 2022 side-by-side and ATV model lineup last week, dealers are already getting word out to customers…
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MarineMax acquires iconic Nisswa Marine
MarineMax, Inc. (NYSE: HZO), the world’s largest recreational boat and yacht retailer, announced in July the acquisition of Nisswa Marine…
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