Distributors/Aftermarket
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Parts, Drag add two new sales reps to their teams
Parts Unlimited brings on board Ryan Kessinger as its newest sales rep, while Drag Specialties welcomes Jack Johnson to its…
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Global parcel shipments to U.S. disrupted as tariff exemption ends
Effective August 29, all imported goods, including small parcels previously valued at $800 or less, will now be subject to…
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Deltran celebrates 60 years of family-owned innovation
Founded in 1965 as Deltona Transformer Corp., the Florida-based company originally built power conversion electronics before pivoting to battery maintenance…
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All Balls Racing going all in at Hay Days
In addition to an expanding parts lineup, the All Balls Racing booth at this year's Hay Days will feature an…
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MIC rallies against 50% tariffs threatening powersports industry
According to MIC, the tariffs mean that nearly every powersports vehicle with foreign-produced steel components is now subject to steep…
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Department of Commerce expands tariffs on steel and aluminum
The expansion now reaches beyond raw metals to a variety of finished goods, meaning powersports parts and accessories could fall…
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LeMans heads back to AIMExpo 2026 with dealer incentives and coffee sponsorship
The partnership between LeMans, AIMExpo, and the Motorcycle Industry Council extends beyond Anaheim. At the upcoming Parts NVP show in…
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Patrick Industries reports Q2 growth despite marine, powersports slowdown
Patrick Industries, a leading supplier of components to the RV, marine, manufactured housing, and powersports sectors, reported mixed second-quarter 2025…
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Fox Factory reports second-quarter financial results
With Q2 net sales up 7.6% compared to this time last year, Fox is bracing itself for the potential impact…
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Vintage Motorcycle Days 2025 draws tens of thousands, celebrates Suzuki milestones
The AMA Vintage Motorcycle Days remain a major draw for the powersports community each summer, serving as both a celebration…
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Maxxis supercharges dealer incentives with nationwide rollout of ‘Accelerate’ program
If you're a brick-and-mortar dealer already stocking Maxxis and committed to delivering top-notch customer service, this could be your next…
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MIC warns of tariff impact amid strong U.S. Q2 growth and global trade tensions
The MIC is warning that recently imposed and expanded U.S. tariffs could carry serious consequences for the powersports sector, even…
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AFCO expands aftermarket portfolio with acquisition of Custom Dynamics
The acquisition allows aftermarket products manufacturer AFCO to expand its offerings to include LED motorcycle lighting and electrical components.
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WPS adds Bridgestone Motorcycle Tires to distribution lineup
WPS will now offer Bridgestone’s complete line of street and off-road motorcycle tires through its nationwide network of distribution centers.
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Call for nominations: 2025 PSB Honors Awards
Who’s moving the powersports industry forward? PSB wants to know. Nominations are now open for the 2025 Powersports Business Honors…
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Turn 14 brings new V-twin products to center stage at the 85th Sturgis Rally
At Sturgis, the company will showcase new products, host live installations, offer exclusive giveaways, and provide riders with the opportunity…
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AMSOIL releases synthetic CVT fluid for Polaris STEELDRIVE systems
The fluid is compatible with Polaris STEELDRIVE systems and is positioned as an alternative to original equipment manufacturer (OEM) fluids.
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SW-MOTECH now available through Parts Canada
Parts Canada has announced it will begin distributing SW-MOTECH products to its dealer network, bringing the German manufacturer’s premium motorcycle…
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FLY Racing and WPS double down on Pro Motocross and 2026 MX collection
As the championship heads into its final stretch after a brief break, FLY Racing’s influence continues to shape both the…
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Torqeedo appoints new director of sales
Mary Jo Reinhart will lead Torqeddo's OEM and retail sales across North America and oversee business operations for the company’s…
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