Dealers
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Coast Technology says new platform makes inventory management easier
With the release of Stealth Inventory v2, Coast Technology says the platform is bringing renewed focus to inventory as a…
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Harley-Davidson details reset plan as Q4 loss widens
North America retail sales declined 13% for the full year but rose 5% in the fourth quarter, driven by strength…
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Avoid costly mistakes: Navigating warranty reimbursements
Attorney Hillary Holmes Reaume tells dealers how they can turn the warranty reimbursement process from a frustrating chore into a…
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Schiets Motorsports, Fox Cycle Works merge to form Throttle Society in Ohio
Schiets Motorsports and Fox Cycle Works have officially merged to form Throttle Society, creating what ownership describes as a premier…
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Consumer signals split in January as inflation concerns linger
According to data from the University of Michigan, shoppers remain cautious, price-sensitive and increasingly selective — even as some measures…
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Cox’s Harley-Davidson earns Platinum Bar & Shield Award, marks 65 years in business
Over the decades, Cox’s Harley-Davidson has earned multiple Platinum, Gold, Silver and Bronze Bar & Shield Awards, along with numerous…
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NPA expands leadership team, appoints new Pacific Northwest sales manager
NPA strengthened its leadership and sales organization with two key moves aimed at better supporting dealers nationwide, including the appointment…
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Gamifying dealership operations to improve performance
Industry veteran Mark Sheffield shares his story on how visible, ongoing contests can be applied to how we run powersports…
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Barker’s Exhaust acquired by neighboring powersports dealer
LaBaron's Powersports, located in Brown City, Michigan, acquired Barker's Exhaust Co., which sits on the same property as the dealership.
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Nearly 79% of dealer websites perform poorly, Overfuel reports
Overfuel found that performance failures continue to suppress visibility, waste paid media, and erode shopper trust across the powersports industry.
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MIC reports 2025 motorcycle, ATV retail sales decline as buyers shift to smaller models
According to the MIC Ride Report and year-end data, sales of new motorcycles and scooters declined 7.6% in 2025 compared…
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Zero caps 2025 with impressive sales surge and dealer expansion
Zero Motorcycles closed out 2025 with strong global momentum, posting significant retail sales growth, expanding its dealer network, and gaining…
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Paradise Harley-Davidson sold to Paulson and Thomas
Paradise Harley-Davidson, in Tigard, Oregon, has changed ownership, with industry veterans Erik Paulson and Dave Thomas acquiring the dealership from…
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John Franco named GM, ownership partner of Moto Julia
Franco will take over the Moto Julia dealership, which is in the middle of a relaunch that shifts its focus…
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The Dealer Lab: Redesigning the dealership model
In the second installment of The Dealer Lab, Max Materne uses his turned-around store as a real-world test site for…
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NPDA elects Jayson Davis as chairman, installs new officers as membership grows
The National Powersports Dealer Association has installed new officers and expanded its board of directors as the organization marks five…
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AIMExpo 2026 draws global crowd, signals momentum for powersports industry
The three-day event served as a pulse check for the global powersports industry, drawing thousands of dealers, manufacturers, aftermarket suppliers…
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Polaris reports share gains, rightsizes dealer inventory as tariffs weigh on 2025 results
Polaris Inc. closed a challenging 2025 with flat full-year sales, fourth-quarter retail gains and improved dealer inventory health, positioning the…
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Industry veteran Steve Jones, executive, dealer consultant and PSB contributor, dies at 77
Jones spent decades working closely with powersports dealers across the western United States, earning a reputation as a trusted field…
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New Year’s resolutions: Winter planning before the spring selling season hits
Commercial risk consultant Zach Materne offers ways dealers can prepare during the winter downtime before the spring selling season begins.
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