Latest News
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50th Anniversary Lucas Oil Pro Motocross Championship gets underway Saturday
The anticipation and excitement surrounding the 50th Anniversary of the Lucas Oil Pro Motocross Championship, sanctioned by AMA Pro Racing,…
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Europe: Polaris expands apparel, accessories lineup for 2022
Since 1954, Polaris Off Road has been an innovative force in powersports. A diverse lineup of performance-ready apparel and accessories…
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EPG consumer survey reveals Motorcycle Audio trends
The latest survey of motorcycle owners from My Voice Rewards, sibling data brand to Powersports Business, finds that there’s plenty…
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Suzuki celebrates 20 years of ATV manufacturing in the U.S.
Rome, Georgia-based Suzuki Motor USA, LLC is celebrating 20 years of manufacturing KingQuad ATVs at the Suzuki Manufacturing of America…
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Yamaha cancels August dealer meeting
Yamaha informed select (Ed.: not the entire Yamaha dealer body) powersports dealership partners last week that the Dealer Business Summit…
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MotoAmerica’s statement on Petrucci incident from VIR
MotoAmerica has issued the following statement regarding the single-bike incident at the completion of the MotoAmerica Medallia Superbike race on…
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Ex-Tucker CFO Huerta lands new role with Flexsteel
Dubuque, Iowa-based Flexsteel Industries, Inc. (NASDAQ:FLXS) announced that Alejandro Huerta will join Flexsteel and assume the role of chief financial…
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Dealership celebrating 20th anniversary
When it’s 20th Anniversary time at your dealership, you sing it loud and proud. That’s what they’re doing this year…
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Can you believe deadline day is a week from tomorrow for nominations?
Incredibly enough, the deadline for a host of Powersports Business 2022 award programs is June 1, or a week from…
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WPS holds Sales Meeting in Boise
The WPS Sales Meeting last week in Boise offered the distributorship a chance to gather its sales team and provide…
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2022 North American NVP Expo set for Madison in August
Parts Unlimited, Drag Specialties and Parts Canada are once again teaming together in August to present the 2022 North American…
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Dealer group launches ADV Touring rider training
The Chicago Motorcycle School is launching the first-of-its-kind Adventure Touring Riders Course with the inaugural class kicking off earlier this…
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Buyck fires first at Royal Enfield BTR opener
Nerves and emotions were high as the women of Royal Enfield’s groundbreaking Build. Train. Race. (BTR) Road Racing program took…
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‘Dealers want more boats,’ says Brunswick CEO in analyst report
BMO Capital Markets analyst Gerrick Johnson recently hosted meetings with Brunswick CEO David Foulkes and provided Powersports Business with a…
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Power Lodge acquires Miller Marine in major Minnesota transaction
Power Lodge, with four dealership locations in Minnesota and Florida, has acquired Miller Marine of St. Cloud (and its earworm…
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Harley-Davidson suspending most assembly, shipments for two weeks
On Wednesday, according to a statement from the company, Harley-Davidson made the decision to suspend all vehicle assembly and shipments…
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BMO analyst provides update on May promotions and OEM surcharges
BMO Capital Markets analyst Gerrick Johnson has provided Powersports Business with a research note related to promotions and OEM surcharges…
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Accelerate Conference now just six months away
That celebration you heard this week in Minnesota was most likely related to some supreme riding weather, but we at…
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Drag Specialties adds Stofle as sales rep
Drag Specialties has added Nick Stofle to its sales team roster, covering the Phoenix/Tucson area. Stofle comes to Drag Specialties…
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Octane partners with Indian, Slingshot
Octane and Joydrive have teamed up with Polaris to deliver a seamless, digital-to-retail shopping experience for the Indian Motorcycle and…
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