Features
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Chopper Powersports: a journey of passion and growth
Chopper Powersports has carved its niche in central Minnesota, as owners Justin Ogg and Nate McNeilly share a strong passion…
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Maximize your visibility in the online purchase journey
Even if most shoppers jump between marketing channels and may not follow a direct path to purchase, there are a…
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Report: Outdoor recreation added $1 trillion to U.S. economy in 2022
The data reveals that outdoor recreation generates $1.1 trillion in economic output (2.2% of GDP), 4.98 million jobs and comprises…
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Trader Interactive names David McMinn as CEO
McMinn transferred to the CEO role on December 14 after serving as an effective CFO and COO.
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2023 EICMA: A century-plus of Motos in Milan
The motorcycle show brought together 2,000 brands ranging from 45 countries and the adventure bike was once again a popular…
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PSB highlights the achievements of 2023 40 Under 40 winners
The profiles of these forward-thinking individuals, proactive leaders and catalysts for growth showcase the impact of their leadership and dedication.
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40 Under 40 honoree, owner of five locations shares business startup
Baker American Cycles recently celebrated eight years of business and for the first time, used its three-acre lot as a…
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Dealer adapts to changing industry, retains long-tenured employees
Besides the hire of the latest department manager, most employees have worked at the dealership for over a year and…
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Moto Morini continues to evolve
PSB interviews Chris McGee, CEO of Moto Morini USA, who shares where the brand sits today and its trajectory.
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Taiga Motors streamlines business model, continues to satisfy dealer partners
Dealers that partner with Taiga are known as TSPs and after a customer orders a unit through the company, a…
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RIVA Motorsports dealer group expands alongside space industry
The dealer group acquired RIVA Motorsports Space Coast, which has served the Titusville area for over 30 years and sits…
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Identifying today’s powersports buyers and new opportunities for dealers
Contributing writer Ryan Kloppe analyzes monthly motorcycle registration data from 2023 to share insight about the current market and what’s…
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Recap: 2023 Accelerate Conference and PSB Honors Awards
Dealers gathered in Dallas at the beginning of November to network and learn new perspectives, practices and ideas from industry…
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Dealership offers museum with 100 years of motorcycling history
The museum includes about 75 pre-world war vintage motorcycles from over 20 countries and almost 100 years of motorcycle history.
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Dealership owners take on three locations in four years
Josh and Mandy Witt acquired Power Pac in 2018 and, five short and busy years later, they own three locations…
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Dealership remodels to Honda Powerhouse requirements
Tammy Dillon, owner of the dealership, explains that honest business practices and work ethic are the foundation of the dealership…
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Are you (active) listening to your prospects?
David Gee explains why creating emotional connections early in the sales process and keeping the attention of our audience is…
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Tips to help turn every department into a sales department
Dealers are encouraged to consider widening the scope of sales training beyond the new, used, and finance departments to include…
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The art and science of preparing your dealership for sale: Part 2
Part 2 explains the importance of having a written plan, understanding what makes your dealership valuable, having a deal team,…
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The art and science of preparing your dealership for sale: Part 1
Contributing writers share how to determine what a dealership is worth and explore factors that impact its valuation.
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