Features

A strong and growing European off-road motorcycle brand is making big gains in the U.S., with dealerships continuing to add the franchise to meet segment growth. Powersports Business has learned ...

Yamaha has turned to Minnesota’s most successful pre-owned motorcycle dealership as its newest dealership partner in the state. Brian Cox, owner and general manager of Simply Street Bikes in Eden ...

With numerous states facing stay-at-home orders, business shutdowns and quarantines, parents have been left scrambling to find ways to keep children and young adults from spending full days staring at ...

Every dealership feeds a customer’s need for speed. But one dealership is looking to do more by also feeding its community. Powersports Business staff reporter Nick Longworth learned about how ...

One of the top-selling entry-level enduro motorcycles in America is set for July availability and brings a $7,779 MSRP. BETA USA has released details of the 2021 Xtrainer. This model ...

As online traffic increases due to adapting purchasing habits with the onset of COVID-19, dealerships are finding value in a streamlined online presence and operations process. With many showrooms closed ...

The 2020 Pied Piper Prospect Satisfaction Index for Internet Lead Effectiveness Study has been revealed. As you can see, the results from the survey of 6,012 U.S. dealerships conducted between ...

KYMCO USA, Inc. announced that a 25-year veteran of the powersports industry with stops at such companies as BMW Motorrad, Harley-Davidson, Triumph and Zero Motorcycles is joining the company as ...

BRP has decided to make the current period a little more bearable by announcing a 90-day extension to all of its manufacturer limited warranty, expiring between March 15 and June ...

Polaris and the Minnesota Vikings have partnered to create a limited edition Unite The North hat in recognition of healthcare workers on the frontlines during the COVID-19 pandemic. All proceeds ...