Aftermarket
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Retail hoarding
Hoarding has come into our consciousness through TV programs showcasing people who have extreme hoarding issues. I had not made…
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“Open House” Discount or not to discount…
At a recent open house I attended, the dealership put a 20 percent discount straight across the board on all…
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Be a part of the changing consumer purchasing habits
Many companies, along with ours, now support your dealership with back-end, e-commerce solutions. Others are introducing emerging technologies, like the…
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Riding off the recession in Daytona
There may have been moments when the number of riders attending the myriad events in south Florida was smaller than…
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Increase your store’s ROI with visual merchandising
Do you know how to influence and guide shopper behavior? Do you know one of a store’s functions is not…
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Finding untapped revenue
If you’re going to survive, a tight budget must be kept, so it is time to get creative. It is…
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Completing the new product cycle
Where is the first place you look when visiting your local dealership? In my experience, I am often drawn directly…
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Create your own virtual showroom
If you cannot afford to stock those exhausts, apparel, helmets and other premium or higher-end products, don’t give up the…
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If you could save money and improve your showroom’s look, would you?
Is that a leading question or what? What I am leading to is LED lighting. LED is quickly on track…
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Tall, short and in-between: T.S.I.
As the preowned market continues to grow, rider fitment becomes increasingly important. Tom Rudd with Kuryakyn refers to this opportunity…
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