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Parts and Service – Working Together?
Both the parts and service departments need to make a profit, but it CANNOT be at the other’s expense. If…
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Riding off the recession in Daytona
There may have been moments when the number of riders attending the myriad events in south Florida was smaller than…
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Completing the new product cycle
Where is the first place you look when visiting your local dealership? In my experience, I am often drawn directly…
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Tall, short and in-between: T.S.I.
As the preowned market continues to grow, rider fitment becomes increasingly important. Tom Rudd with Kuryakyn refers to this opportunity…
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What are your competitive advantages?
In trying times like these, every day can seem like a firefight. It can be tough to stay focused on…
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How to ‘green light’ the customer
The consumer is looking for permission, an excuse, anything that can help them to justify their new purchase. They want…
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A recession is a terrible thing to waste
If history repeats itself, then what can be learned from prior recessions? Studies have shown businesses that increased or maintained…
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