Both the parts and service departments need to make a profit, but it CANNOT be at the other's expense. If the parts department sells parts at MSRP to the service ...

There may have been moments when the number of riders attending the myriad events in south Florida was smaller than last year’s, but cash registers proved otherwise during the cold, but clear Bike Week.

Where is the first place you look when visiting your local dealership? In my experience, I am often drawn directly to the new bikes and new products to check out the latest and greatest.

As the preowned market continues to grow, rider fitment becomes increasingly important. Tom Rudd with Kuryakyn refers to this opportunity as “TSI.” Tall, short and in-between riders trading bikes create ...

In trying times like these, every day can seem like a firefight. It can be tough to stay focused on important tasks and stay motivated to make them happen.  Determining ...

The consumer is looking for permission, an excuse, anything that can help them to justify their new purchase. They want to go home, or to their friends and families and brag about how they could not pass it up.

If history repeats itself, then what can be learned from prior recessions?  Studies have shown businesses that increased or maintained advertising, development and growth initiatives during a recession do significantly ...