Both the parts and service departments need to make a profit, but it CANNOT be at the other's expense. If the parts department sells parts at MSRP to the service ...
Read More »Author Archives: Brian Etter President and CEO Motorsport Aftermarket Group
Riding off the recession in Daytona
There may have been moments when the number of riders attending the myriad events in south Florida was smaller than last year’s, but cash registers proved otherwise during the cold, but clear Bike Week.
Read More »Completing the new product cycle
Where is the first place you look when visiting your local dealership? In my experience, I am often drawn directly to the new bikes and new products to check out the latest and greatest.
Read More »Tall, short and in-between: T.S.I.
As the preowned market continues to grow, rider fitment becomes increasingly important. Tom Rudd with Kuryakyn refers to this opportunity as “TSI.” Tall, short and in-between riders trading bikes create ...
Read More »What are your competitive advantages?
In trying times like these, every day can seem like a firefight. It can be tough to stay focused on important tasks and stay motivated to make them happen. Determining ...
Read More »How to ‘green light’ the customer
The consumer is looking for permission, an excuse, anything that can help them to justify their new purchase. They want to go home, or to their friends and families and brag about how they could not pass it up.
Read More »A recession is a terrible thing to waste
If history repeats itself, then what can be learned from prior recessions? Studies have shown businesses that increased or maintained advertising, development and growth initiatives during a recession do significantly ...
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