From the Editors

Signs of revenue growth, nationwide

Nel PascaleIs it possible there is a dealership segment that nationwide is averaging more revenue in a pretty rocky 2010 compared to the year before?

Apparently yes.

That segment? E-commerce.

Powersports Business is surveying dealers across the nation about their online revenue and their e-commerce practices for an upcoming Webinar called “Improving e-commerce profits.”

So far, the results are very encouraging.

I can’t provide full results because we’re still surveying dealers. However, I can tell you we’re asking about a number of questions that are repeatedly asked around the industry, like:

• “Are the majority of online sales sold at or below MSRP?”

• “How do you, the dealer, market your online store?”

• “Are the majority of your dealership’s online PG&A sales to consumers living in your area or outside of your area?”

To take part in the survey, click here.

The Webinar will be held Wednesday, Sept. 8., at 1 p.m. Central Time. To register for the event, click here.


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