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Capitalize on mobile marketing
When was the last time you sat down to think about how you could make your customers’ shopping experiences better?…
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Kawasaki
Kawasaki issues fire hazard recall
Kawasaki has announced it is recalling approximately 6,600 units after it found that the fuel gauge retainer on affected models…
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News
Three states reclassify Slingshot licensing requirements
Polaris Slingshot has announced New Mexico, Oklahoma and Oregon as the latest states to reclassify its autocycle licensing requirements. Slingshot…
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News
RedBud announces its 2017 MX National title sponsor
RedBud MX, “America’s Motocross Track,” has named Rockford Fosgate as the title sponsor for the upcoming (July 1) round of the Lucas…
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How manufacturers can leverage Facebook Lead Ads to drive customers
According to Facebook, consumers spend an average of 50 minutes per day on the social network. They are also using…
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News
Yamaha returns to 2017 AIMExpo
AIMExpo presented by Nationwide announces the return of legacy OEM exhibitor Yamaha Motor Corporation. The Cypress, California-based company renews its commitment and…
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News
Polaris Slingshot sponsors 2017 Nitro World Games
Polaris Slingshot announced its official sponsorship of the second annual 2017 Nitro World Games in Salt Lake City. The games,…
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News
2017 State of the Industry webinar tomorrow
The 2017 State of the Powersports Industry webinar will take place Wednesday, June 21 at 1 p.m. CST. This year’s…
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Using store layout to encourage impulse buys
Major retailers spend millions of dollars on design consultants to best facilitate the store space to boost sales and encourage…
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Kawasaki
Kawasaki launches Mule advertising campaign
Kawasaki has launched its new advertising campaign with Hall of Fame Wrestler Steve Austin to follow the introduction of the all-new…
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Ducati
Ducati expands support at Pikes Peak International Hill Climb
Ducati North America, official motorcycle sponsor of the PPIHC, announced the expansion of the Race Smart Program to include the…
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News
Monster Energy Supercross announces 2018 schedule
Feld Entertainment announces the 17-race schedule for the 2018 Monster Energy AMA Supercross, an FIM World Championship, season beginning January 6…
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Put your mouth where your money is
In previous blogs I have been referencing the changing business environment we are seeing at the OEM, distribution and dealership…
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The sales cycle extends beyond the season
Seasonal advertising is one of the biggest mistakes powersports dealers are making. Most dealers have been trained or have trained…
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