Polaris Slingshot announced its official sponsorship of the second annual 2017 Nitro World Games in Salt Lake City. The games, being held at Rice-Eccles Stadium on the campus of the University of Utah, promises to feature a sold-out crowd and will be aired live on NBC on June 24.
As part of its sponsorship, which marks the first by the brand in the action sports community, Slingshot will engage fans by showcasing their bold, three-wheeled roadsters in two separate activations on site. Consumers will be able to get up-close-and-personal with the open-air cockpit, insanely low design that takes touring on the road to the edge. Additionally, Slingshot will award a custom Nitro World Games 2017 SLR to the athlete with the best trick, which will be determined by Travis Pastrana, Tony Hawk and Todd Richards.
"The Nitro World Games represents an ideal stage to expose the brand and our vehicles to a group of athletes and consumers that are constantly looking for high-adrenaline and who live their own life on the edge," said Kevin Reilly, vice president of Marketing – Polaris Motorcycle Division. "We're looking forward to introducing the side-by-side seating, insanely low design and pure-thrill of the Slingshot to the action sports community."
Consumers are encouraged to visit the Slingshot activations, as scheduled to appear will be some of the biggest stars in the Nitro World Games to engage fans and sign autographs. Outside the stadium, Slingshot will have a massive display featuring four Slingshots while inside the stadium walls will be another interactive display with two additional Slingshots. As part of the sponsorship, Slingshot will receive signage in-stadium as well as inventory on the jumbotron displays during the event.
In addition to the on-site activation activities, the athletes of the Nitro World Games will be afforded a private track day where the athletes will have the opportunity to get behind the wheel and experience the Slingshot.
The second annual 2017 Nitro World Games, June 24 in Salt Lake City, will be aired live on NBC and feature the world's top action sports athletes in dozens of competitions. The brainchild of action sports legend Travis Pastrana, the event condenses more action in one night than fans and viewers will see all year with FMX, BMX, skate, inline, and scooter competitions going on all at once within one massive show. In all, seven champions will be crowned during the three-hour event.