Moto Guzzi Up on Sales in Italy
Piaggio executives say the company’s Moto Guzzi brand sold 4,550 motorcycles during the eight-month period from January through August, up from the 4,000 motorcycles retailed during the same period in 2004. However, sales in Italy accounted for 2,200 units.
Company officials talked with reporters during the launch of the new Griso 1100 in Milan.
“Our objective was selling 5,000 units in 2005 but now we think that we could sell as many as 6,000,” said Moto Guzzi CEO Daniele Bandiera. He said he expects the Griso to further increase brand awareness boosted by the company’s Breva.
Part “naked” bike and part cruiser, the shaft-driven Griso 1100 is powered by a V-twin. To be made available in black, red, yellow and blue, the bike is scheduled to be available in Europe in October at a cost of Euro 11,990 (approximately $14,700).
