BRP recognizes top North American dealers at Club BRP 2027
BRP recognized its top-performing dealers across North America during Club BRP 2027, its annual dealer event held Aug. 17–19 in Orlando, Florida.
More than 4,400 participants representing more than 1,200 dealerships from 90 countries attended the three-day event in person and online. In addition to unveiling its 2027 Sea-Doo and Can-Am product lineups, BRP used the event to recognize dealers and distributors for their performance across its global network.
The North American Dealer of the Year awards recognized retailers in Can-Am ATV and SSV, Can-Am 3-Wheel Vehicle, and Sea-Doo PWC and Pontoon categories.
The 2026 North American winners were:
Can-Am ATV and SSV
- Canada: Half-Way Motors Power Sports, Thunder Bay, Ontario
- U.S.: Lone Star Powersports, Abilene, Texas
Can-Am 3-Wheel Vehicle
- Canada: André Hallé et Fils, Rimouski, Quebec
- U.S.: Brooks Powersports, Grantville, Pennsylvania
Sea-Doo PWC and Pontoon
- Canada: Lake Life Powersports, Lac du Bonnet, Manitoba
- U.S.: Dee’s Marine, Clinton Township, Michigan
BRP also introduced a new Dealer of the Year recognition focused specifically on Parts, Accessories and Apparel (PA&A).
For Can-Am ATV and SSV PA&A, Groupe Contant Repentigny in Repentigny, Quebec, was recognized as the Canadian winner, while SK Northwest in Portland, Oregon, received the U.S. award.
For Sea-Doo PA&A, Bay Marine in Trenton, Ontario, was the Canadian winner, with Mies Outland in Watkins, Minnesota, receiving the U.S. award.
“We created this award to recognize dealers who deliver outstanding results across Parts, Accessories and Apparel while helping customers get the most out of their ownership experience,” says Michael Long, vice president and general manager, PA&A, Global, BRP. “I’d like to congratulate these dealers for their hard work and passion for our brands.”
SK Northwest General Manager Shawn Karambelas said the dealership’s recognition reflects the importance of PA&A to its customer relationships.
“We’re incredibly proud to receive BRP’s first PA&A Dealer of the Year award,” Karambelas adds. “For our team, Parts, Accessories and Apparel are an important part of helping customers get the most out of the vehicles they buy.”
Lake Life Powersports Dealer Principal Craig Becker also highlighted the dealership’s relationship with BRP following its recognition as Sea-Doo’s Canadian National Dealer of the Year.
“This award reflects the passion and hard work of our entire team, the tremendous support of our customers, and the strength of our partnership with BRP,” Becker says.
BRP presented an additional 61 awards to dealers and distributors across the EMEA, Latin America and Asia-Pacific regions.
2027 product lineup
While dealer recognition was a major component of Club BRP, the event also served as BRP’s global launch for its 2027 Sea-Doo and Can-Am products. Among the announcements was the limited-edition Sea-Doo RXP-X Senna 350, developed in partnership with Senna Brand and powered by the new Rotax ACE 1630 engine producing 350 horsepower.
The 2027 Sea-Doo Spark lineup will receive the new Rotax 1000 ACE engine producing 110 horsepower, along with the addition of the Spark X.
Can-Am also announced updates to its Ryker lineup, along with new off-road products, including the Defender XU, the redesigned Defender HD10, the Outlander X MR MAX, and new trail-oriented packages for the Maverick Sport and Maverick Trail.
BRP also said it plans to make major off-road product announcements every six months for the next four years.
