35-year industry veteran joins software company

North Carolina-based Powersports Data Solutions, parent company of Service Manager Pro, announced that former American Honda national service manager Brad Little has joined the staff.

Little has over 35 years of experience in the powersports industry. He started his career in dealerships working as a technician and has held various sales and service roles within the American Honda organization. In this newly created position, within Powersports Data Solutions, Little will be in charge of software sales to dealerships and managing relationships with various OEMs.

“Brad brings a wealth of knowledge to the Powersports Data Solutions team. Having someone with over 35 years of experience, at an OEM, managing those relationships will allow me to focus on other things within the organization. When you couple that knowledge and experience with the longstanding relationships, he has with dealers in the market place, it really makes for an exciting addition for us,” said C.R. Gittere, president of Powersports Data Solutions.

“After a long career with a major OEM in the PSP industry, I’m excited about the opportunity to try something new and really make a difference,” Little said. “With industry-leading products and a commitment to innovation, PDS is a perfect fit for me. I look forward to helping dealers and OEMs realize their true potential in service.”