WPS this week launched its newest exclusive brand — SP1 Products. SP1 is part of WPS’s continuous mission of looking for unique products that help fulfill industry needs and grow dealerships by fueling customer demand.
SP1 is a snow-specific lineup of replacement parts, accessories and after-market tools for snowmobiles and the emerging snow bike industry with reimagined packaging and a state-of-the-art fitment-based website to guide consumers to the specific items they need.
The new fitment tool is a perfect opportunity for customers to research products based on the make and model of their sled. Finding these items is what will drive consumers into SP1 dealerships, according to WPS.
This initiative is part of a continuous push to give customers the knowledge and brand awareness to step into their local dealership and demand for SP1 by name.
The SP1 catalog is diverse, from offering fun accessories like food warmers and beverage holders to highly specific suspension, starters and engine repair parts.