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AIMExpo announces Sales & Marketing series for dealer seminars

In partnership with Powersports Business Magazine and sponsored by National Powersport Auctions and Synchrony, AIMExpo presented by Nationwide will offer a series of seminars to attending dealers aimed at providing attendees with the tools and education to bolster their sales and marketing strategies. The first of three educational tracks taking place in the Greater Columbus Convention Center over two days on September 26-27, 2019, the Sales & Marketing Track sponsored by Torque Group series of classroom-style presentations will allow dealers to hear from influential leaders and gain better insight into the business of the Powersports Industry.

Returning for the seventh year in a row, the Powersports Business Dealer Seminar series offers dealers a valuable and experienced roster of speakers, who will provide presentations to help develop your business in almost every way. 

For 2019, the Sales & Marketing educational track contains a varied collection of topics crucial to building a thriving business in 2020. It also takes a close look at the consumer habits that will be affecting the industry in the near-future. 

Dealers can expect a wide range of marketing-related topics including maintaining a positive online presence, to increasing profitability and performance in a dealership F&I department. 

What makes the educational platform so beneficial to attending dealers is that AIMExpo presented by Nationwide brings together one of the largest concentrations of new and established powersports dealers and puts them in front of highly regarded industry experts under one roof. This allows dealers to come away with useful steps to build profitability and reach their sales and marketing objectives. 

With several speakers originating from industries outside the Powersports segment, many of the issues they have confronted in their respective industries may provide insight to the Powersports Industry and offer strategies to overcome these hurdles. 

For 2019, emphasis has been put on the ever-changing digital marketing space and the relationship it plays with a brand’s reputation. Hailed as the “Modern Day Dale Carnegie,” and one of the world’s leading sales intelligence and digital reputation experts, Sam Richter will share his insight on how everything from an email to a social media post can be be scrutinized by today’s technology-savvy consumer. Attending dealers will be able to join Sam to receive practical, easy-to-implement strategies to avoid embarrassing errors and manage a positive digital reputation for their brand.

The Powersports Dealer Seminars @ AIMExpo presented by Powersports Business will be held during the two trade days on Thursday, September 26 and Friday, September 27, 2019, at the Greater Columbus Convention Center in Columbus, OH. 

Dealers attending AIMExpo presented by Nationwide can participate in any of the Powersports Dealer Seminars @ AIMExpo presented by Powersports Business. To download the seminar schedule, please click here

We will highlight the remaining two dealer education tracks in the coming weeks, including “Powering Profits” and “Leadership Plus.” Full details are also available on the website link above.

For AIMExpo Dealer and Media Registration, visit the Registration Portal here

Visit to keep updated on the exciting 2019 news as it happens.


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