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Top-selling European motorcycle brand in the U.S. for July revealed

The top-selling European motorcycle brand in the U.S. for the month of July in the 50cc-plus On-Highway category was boosted by tremendous performance from its dealerships.

Triumph Motorcycles America reports that Triumph was the No. 1 European brand in the U.S. during the month of July, delivering record retail success. Triumph experienced 12 percent growth in July 2018 vs. July 2017.

Despite the overall market showing decline in July, the retail performance of Triumph Motorcycles was driven by a consistently strong performance across all models in the Modern Classic, Adventure and Roadster segments.

“July retail sales performance was a direct result of the tireless effort of the entire Triumph dealer network and demonstrates an incredible level of consumer demand for Triumph Motorcycles,” said Rod Lopusnak, national sales director. “I would like to thank our dealer network for their continued hard work and dedication to delivering success for the Triumph brand.”

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