TexPlex Park and Can-Am, BRP’s off-road brand for ATV and side-by-side vehicles, announced an agreement to create a first-of-its-kind permanent demo facility. Through this collaboration, select local and regional Can-Am dealers are encouraged to send qualified leads to TexPlex Park, where customers will test drive a Can-Am Maverick X3 900 HO, Maverick X3 X rs Turbo R and Defender MAX Lone Star HD10 side-by-side vehicles, at no charge, in a closed-course racing environment and on testing terrain designed for utility use and trail riding.
“This agreement advances our Can-Am dealer product training model, allowing us to become more efficient and purposeful in our approach to product education,” said Marc-Andre Dubois, director, Can-Am North American Retail Operations. “The TexPlex off-road demo facility can also enhance sales opportunities for our Texas dealers by allowing customers free test rides in a legitimate off-road environment and get the full Can-Am experience, while also supporting the state’s fast-growing racing scene.”
As a truly disruptive offering in the powersports industry, Can-Am and TexPlex are taking the lead in addressing the fundamental challenge powersports dealers face by creating meaningful engagement between their off-road products and customers. Customers have not been given the ability to take such an immersive test drive with these products until now. TexPlex Park is an ideal location for Can-Am dealers to showcase their off-road inventory the way it was intended, offering a purpose-built park with a controlled setting for actual try-and-buy efforts. This level of commitment to hands-on product demonstration through authentic test drives will advance the modern buying process.
“We are incredibly excited about our agreement with BRP and Can-Am, who shares our passion for the outdoors as well as our belief that great products need to be experienced to be appreciated,” said Tommy Kehoe, president of TexPlex Park.“TexPlex hopes to become a natural extension to Can-Am showrooms by facilitating memorable product demonstrations, training sessions and customer experiences at our 1,000-acre venue.”
BRP recently established a new business office for North America in Plano, Texas, making Midlothian-based TexPlex Park a central and convenient location for Can-Am dealers. Through TexPlex, Can-Am will also have a central hub to train dealers and corporate employees via the park and event venue Blaine Stone Lodge.