Harley-Davidson rode into Ryder, N.D. — population 84 — on Saturday, June 3 with the goal of creating the first fully motorcycle-licensed town. Qualifying residents across generations, from grandparents to grandchildren, will receive the opportunity to learn the basics of motorcycle riding and experience firsthand how easy it can be to learn to ride.
Whether traveling the rolling country roads of North Dakota, or commuting to an urban office environment, the freedom and adventure of motorcycle riding is undeniable. Harley-Davidson motorcycles can enable riders to discover the thrill of the open road, create new friendships, share richer experiences, and live life on their own terms.
“In Ryder – and across the country –Harley-Davidson is passionate about creating opportunities for new riders to experience and enjoy the sport of motorcycling. With summer quickly approaching, there’s never been a better time to learn how to ride a motorcycle,” said Anoop Prakash, director, U.S. Marketing and Market Development, Harley-Davidson. “By teaching the entire town of Ryder we believe we’ll show others how easy – and fun – it can be to make the switch from four wheels to two.”
To commemorate the experience, Ryder city officials will change the town’s name to “Riders” this riding season. Additionally, to help welcome all future riders, Harley-Davidson helped refurbish the town's water tower – mirroring the design of the famous water tower that sits atop Harley-Davidson headquarters in Milwaukee.
“The town of Ryder welcomes the roar of Harley-Davidson motorcycles down Main Street,” said Mayor of Ryder, Jody Reinisch. “We’re excited to see several generations of Ryder residents on motorcycles learning together, trying new life experiences and enjoying the beauty of our town and surrounding area like never before.”