Dealer delivers memberships to state OHV association

Sun Enterprises shines in post-sale efforts

At powersports dealerships across the country, along with a new machine, first-time buyers of off-highway vehicles leave the store with information on safety training classes and, if the dealer is so inclined, rider information such as a state OHV regulation booklet, trail maps and a list of local clubs.

At Sun Enterprises, just north of Denver, there’s a good chance they’ll also leave as a member of the state’s OHV association.

Sun Enterprises in Denver has contributed greatly to OHV club membership in Colorado.

Sun Enterprises in Denver has contributed greatly to OHV club membership in Colorado.

For a few months each year, usually in the spring, the dealership pays for a one-year membership for its OHV customers to be part of the Colorado OHV Coalition (COHVCO), connecting them to a resource that can tell them everything they need to know about where to ride and OHV issues in the state.

“Sun Enterprises has been in business for 40 years,” said Tim Greene, marketing director. “Our owner runs it with the intention that if we treat people right the first time, we’ll have a customer for life. There is a risk factor in off-roading. We want to get people out there to enjoy the sport and have a good time with the family, but be safe doing it and help us build the sport.”

Sun Enterprises is going on its fourth year with its post-sale contributions to the coalition. Paid memberships vary year to year but have totaled in the thousands, at $20 per membership. Many new customers aren’t aware of COHVCO at the time of purchase, says Greene. COHVCO members assist, educate and empower OHV riders in the protection and promotion of responsible OHV recreation.

Sun Enterprises also supports COHVCO in its fundraising efforts; holds seminars on vehicle maintenance; and provides riders with trail maps, information on local OHV clubs, and Colorado’s “Stay The Trail” OHV program.

“We know where the resources are,” said Greene. “We may not have all the answers to their questions, but we know where to send people to get the information they need.”

Scott Jones, a COHVCO board member and the NOHVCC Colorado State Partner, reports that Sun Enterprises is one of a group of Colorado dealers who pull together and support the organization on a regular basis.

Sun Enterprises sells on- and off-road motorcycles, scooters, ATVs and side-by-sides from Honda, Kawasaki, KTM and Polaris. 

Dave Halsey is a contributing writer for the National Off-Highway Vehicle Conservation Council, Inc.

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