Polaris unveils 2013 GEM models; dealer count nearly doubles

Polaris Industries has announced updates to the GEM low-speed vehicle line.

Models include the e2, e4, e6, eS, eL and eL XD. Each has new standard features, including high-low beam headlamps, a day-night mirror, improved front brakes, suspension technology borrowed from Polaris’ powersports vehicles, improved steering components and enhanced foot pedals. The GEMs also have updated color options, updated package contents and charging cordsets available for multiple countries. Select utility models come with the option to add a factory-installed MAX BOX with cargo doors and a dual tool chest, and new hard doors will be introduced in 2013.

The models each come with a two-year limited warranty and roadside assistance. They’re now available to order through authorized Polaris dealers. Starting MSRPs of the vehicles run from $7,829 to $13,459.

“It’s been a great first year of having GEM vehicles as part of the Polaris stable,” said Greg Thompson, small vehicles marketing manager at Polaris Industries. “We’ve nearly doubled the number of dealers carrying GEM vehicles and have seen a 70 percent increase of sales orders from these dealers since the acquisition. We are confident the model year improvements and new creative platform will continue the brand’s growth with Polaris dealers and their commercial customers.”

Polaris acquired Global Electric Motorcars from Chrysler Group LLC in April 2011. GEMs, classified as low-speed vehicles or neighborhood electric vehicles, reach a top speed of 25 mph and are street legal on most city streets with posted speed limits of 35 mph or less.

With the announcement of the 2013 models, Polaris also revealed that it has developed a new creative platform for the GEM brand, including a new logo treatment and a redesigned consumer website at GEMcar.com.