new riders
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Snowmobile
Polaris’ Free Snowmobile Rides program returns in February
Polaris reported that last year’s program reached capacity within weeks, prompting the company to bring the initiative back for 2026.
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Motorcycle
Comoto wraps 2025 Moto Intro program, advancing rider growth across key markets
In partnership with the Motorcycle Industry Council’s Ride With Us initiative, the program introduced 360 first-time participants to motorcycling across…
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Dealers
Triumph offers free MSF Basic eCourse to new riders
Central to the values of Triumph Motorcycles is a passion for riding. To share this passion, Triumph has partnered with…
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Dealers
KTM reveals details on all-new 2020 200 Duke with $3,999 base price
KTM North America, Inc. has announced details for the all-new 2020 KTM 200 Duke, a light and nimble machine with…
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