Central to the values of Triumph Motorcycles is a passion for riding. To share this passion, Triumph has partnered with the Motorcycle Safety Foundation (MSF) to make the MSF Basic eCourse available free of charge to prospective new riders, or former riders interested in riding again. The three-hour eCourse, valued at $20, is a great introduction to riding. It is also a prerequisite for the hands-on MSF Basic RiderCourse, which in most states will make student eligible to obtain a motorcycle endorsement upon completion.
“Triumph Motorcycles has always been ‘For The Ride’, so this is a very fitting partnership to help share that passion. Now more than ever, people are looking for new forms of recreation, so I couldn’t think of a better time to help them discover the joy of riding,” said Rod Lopusnak, general manager of Triumph Motorcycles America.
“We're excited to partner with Triumph and help people embark on their journey into motorcycling. The Motorcycle Safety Foundation believes in lifelong learning, and prospective riders will find the eCourse to be the best first step to becoming a lifelong rider,” said Erik Pritchard, president and CEO of the Motorcycle Safety Foundation.
To facilitate the offer, Triumph has launched the website TriumphRider.com, where prospective riders may complete a form to be emailed a unique promo code, which can be applied when they register on the MSF website to redeem the Free Basic eCourse, compliments of Triumph.
— Dave McMahon, edior, dmcmahon at powersportsbusiness.com