MIC
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Dealers
NPA’s Auction for a Cause is coming back to AIMExpo
The auction will include exclusive items such as signed memorabilia and rare collectibles. Proceeds from the event will go to…
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ATV
Free safety resources promote responsible OHV riding on public lands
Dealers are encouraged to direct customers to these safety programs, helping them enjoy a safer and more sustainable off-road experience.
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ATV
Public land sale provision cut from megabill after pushback and industry advocacy
While the immediate threat has been neutralized, stakeholders say they will remain vigilant as Senator Lee has pledged to continue…
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Motorcycle
Motorcycle industry unites on Capitol Hill for 2025 Ride to Work Day
The event marks a growing collaboration between the AMA, MIC, and federal leaders to ensure that motorcycles — and those…
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ATV
Legislation to save Southwestern trails passes House and Senate
After passing through the U.S. House and Senate, a resolution to prevent the closing of 25 miles of off-highway vehicle…
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Motorcycle
Andria Yu tapped to lead communications for powersports associations
Thanks to Yu's appointment as vice president of communications for the MIC, MSF, ROHVA, and SVIA, dealers can expect a…
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Latest News
Bringing powersports to DC: Q&A with Christy LaCurelle
Brendan sits down with MIC's new president, Christy LaCurelle, to chat about taking powersports to Capitol Hill, tariffs, rider programs,…
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Dealers
Webinar: Tariffs Impacting Powersports
The Motorcycle Industry Council (MIC) is hosting a free webinar on Tuesday, April 22, at 11 am Pacific for anyone…
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Distributors/Aftermarket
Comoto brands partner with MIC on Ride With Us initiative
The partnership aims to help grow the next generation of motorcycle riders through educational programs and community events
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Motorcycle
Chanler Hartwick joins MIC as new membership manager
A lifelong enthusiast, Hartwick began racing off-road motorcycles in her youth and maintained that passion throughout her career. After graduating…
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Dealers
MIC: What will taxes on imports mean for powersports?
MIC seeks input from members and leaders across powersports on what these new taxes will do to their businesses.
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Dealers
MIC seeks dealers and companies to lobby for industry in D.C.
There may be no more important time in recent years for powersports companies and dealerships to speak about their key…
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Dealers
MIC Lunch & Learn sessions return to AIMExpo
These complimentary Lunch & Learns, hosted by the MIC, will be held from 12:15 to 1 pm in the MIC…
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Legal Experts
AIMExpo to host Powersports Performance & Compliance roundtable
A roundtable discussion covering state and federal regulations and why it’s crucial to pay attention will take place at AIMExpo…
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Latest News
Congress passes EXPLORE Act, expanding outdoor recreational opportunities
The EXPLORE Act is a groundbreaking step forward in enhancing outdoor opportunities, economic vitality, and equitable access to public lands.…
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Latest News
MIC Symposium to cover election’s impact on powersports industry
The event will be held online Thursday, January 16, from 12-1pm CT. The Symposium is free for MIC members and…
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Finance and Insurance
MIC reports Q3 sales dip, but some segments show strength
MIC says sales of new motorcycles and scooters decreased 6.2 percent through the third quarter of 2024, compared with the…
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Dealers
Dockworkers return as ports re-open, but automation looms
The Maritime Alliance increased its offer amid public pressure from the Biden administration to submit a contract offering higher wages.
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Motorcycle
Panelists demand action on outdoor recreation industry policy threats
Industry stakeholders emphasized that ongoing trade disruptions and the expiration of essential trade programs, such as the Generalized System of…
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Dealers
MIC: Powersports supply chains at risk in dockworker strike
About 45,000 dockworkers have gone on strike for the first time in decades at 36 U.S. ports from Maine to…
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