Can-Am
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BRP
Can-Am calls on women everywhere to ‘Just Ride!’ on International Female Ride Day
BRP wants it known that riding is for everyone. That is why its Can-Am brand, On-Road and Off-Road, is calling…
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BRP
‘Put another dime in the jukebox’: Joan Jett teams up with Can-Am
As part of its ongoing efforts to promote diversity in powersports, BRP is collaborating with two power players in the…
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Dealers
Rockford Fosgate begins shipping new M5 amplifiers
Tempe, Arizona-based Rockford Fosgate is now shipping the 5-channel and mono-block model of the new M5 amplifier line. The 800-watt…
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BRP
All-new 2021 Can-Am Commander side-by-side revealed
BRP first entered the side-by-side vehicle category in 2010 with the launch of the Can-Am Commander. Ten years and an…
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BRP
Bloomberg interview with BRP CEO Jose Boisjoli
Bloomberg caught up with BRP CEO Jose Boisjoli for an update on the company’s plans to roll out electric models…
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BRP
Can-Am Maverick X3 wins Dakar Rally for 4th year in a row
BRP and its Can-Am Off-Road vehicles just scored their fourth consecutive Dakar Rally victory (2018–2021), sweeping the top 11 places.…
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BRP
Did your dealership make BRP’s Platinum list for Q3 2020?
BRP once again has turned to the pages of Powersports Business to reveal its Platinum Certified dealerships. A Platinum Certified…
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BRP
Analyst provides BRP quarterly earnings outlook
With BRP reporting fiscal Q3 2021 earnings on Wednesday, BMO Capital Markets analyst Gerrick Johnson has provided Powersports Business with…
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BRP
BRP reveals Q2 Platinum Certified Dealers
Did your BRP dealership and its lineup of Can-Am, Sea-Doo, Ski-Doo, Spyder and Ryker stand out against your peers during…
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BRP
Over half of Can-Am Ryker buyers are new to the sport
BRP and its Can-Am On-Road brand are accomplishing something traditional motorcycle manufacturers have been attempting to do for years: attracting…
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ATV
2021 Can-Am Defender PRO Limited launches; first cab HVAC with a long box
Can-Am Off-Road revealed its 2021 lineup Thursday night, with the 2021 Can-Am Defender PRO Limited featuring a fully enclosed cab…
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Can-Am
Can-Am dealers are tops for side-by-side shoppers: study
COVID-19 drove industry-wide changes in dealership sales behaviors, but for the third year in a row, Can-Am dealerships were the…
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BRP
Analyst provides BRP fiscal outlook after Q2 earnings call
BMO Capital Markets analyst Gerrick Johnson has provided Powersports Business with a research note after BRP reported its Q2 fiscal…
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BRP
Analyst provides BRP fiscal Q2 expectations ahead of earnings call
BMO Capital Markets analyst Gerrick Johnson has provided Powersports Business with a research note prior to BRP reporting its Q2…
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BRP
Can-Am 20 for 20 aims to build female rider base
Can-Am’s 20 for 20, which aims to inspire more women to ride, has launched with the goal of getting more…
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BRP
OEM reveals top dealerships for Q1 performance
More than 500 dealerships in the U.S. and Canada — prime candidates for a pat on the back by their…
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BRP
BRP launches packaged brand adventures in U.S.
Today, BRP launched a new pilot program, Uncharted Society, that will offer more than 40 expertly curated experiences using powersports…
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BRP
BRP’s side-by-side retail growth for May revealed; new plant ahead
BRP announced today that it is increasing its manufacturing capacity with the construction of a new facility in Mexico to…
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News
Can-Am unveils 2015 off-road lineup
News release Can-Am unveiled its 2015 off-road lineup today. Here’s a look at the lineup. NEW Models Outlander L 450…
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