ATV
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ATV
Yamaha releases 2026 ATV lineup, including 70th anniversary models
Yamaha's off-road sport and utility ATV lineup includes the Grizzly, Kodiak, Raptor, and YFZ models, as well as a special…
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Dealers
Off-road market growth presents opportunity for dealers
Global Market Insights and other data predict that the U.S. off-road vehicle market is on a fast growth track, with…
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ATV
Polaris celebrates 40 years of ATV innovations
In honor of 40 years of ATV production, Polaris released the Special Edition Sportsman 570, a tribute to its popular…
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ATV
Denago Powersports surpasses 100 U.S. dealers
The company, which specializes in affordable, family-oriented ATVs and dirt bikes, is now represented in dealerships nationwide.
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Honda
Honda releases new and improved Pioneer 700
In addition to upgrading the Pioneer 700, Honda also announced the return of some of its more popular off-road vehicles…
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ATV
Report finds Canada has 142,000 kilometers of powersport trails
A new national study reveals that Canada’s off-road trail network is among the largest in the world, encompassing over 142,000…
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ATV
Suzuki doubles KingQuad warranty to four years in new ‘4x4x4’ promotion
Dealers looking to boost ATV floor traffic this fall may find the 4x4x4 campaign offers compelling messaging — pairing a…
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Yamaha
Yamaha reports ‘demand lag’ for powersports and marine segments in Q2
Yamaha Motor Co., Ltd. reported softer sales and profits in Q2 2025 as global demand cooled across key powersports categories…
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Dealers
Big East Powersports Show offers expanding opportunities
The Big East Powersports Show originated as a snowmobile-focused event that connected avid enthusiasts with local and national vendors selling…
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ATV
Wisconsin county board expands ATV/UTV road access, group pushes for Oshkosh inclusion
A recent ordinance passed by the Winnebago County Board is stirring momentum for increased access to public roads by powersports…
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ATV
An inside look at how Denago Powersports is building momentum from the ground up
Denago Powersports’ exclusive China factory tour reveals new models, in-house manufacturing, and the brand’s vision for the U.S. market.
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ATV
Polaris donates $1M to advance ATV and UTV safety through 4-H Youth Development
The $1 million donation expands existing programming with Minnesota 4-H and will help initiate pilot youth safety 4-H programs in…
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ATV
Honda confirms return of multipurpose ATV models
Honda's 2026 FourtTrax lineup includes the Rancher, Foreman 4x4, and Foreman Rubicon, which blends reliability, performance, and trail-friendly handling.
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Yamaha
Yamaha awards more than $400K in grants to enhance access to public lands and waters
Yamaha Outdoor Access Initiative (OAI) has joined forces with Yamaha Rightwaters and awarded more than $400,000 in grants in the second half…
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ATV
Denago announces shipment of 2025 Mudhawk 200FI ATV to dealers
Denago Powersports has announced that its 2025 Mudhawk 200FI ATV has arrived in the USA and is now shipping to…
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ATV
Court rules against California agency’s off-roading ban
The California Coastal Commission overstepped its authority by banning off-road vehicles from driving through Oceano Dunes on California’s Central Coast,…
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Polaris
Polaris announces six new ATVs for 2025 lineup
The six new ATV models, include the 850 and XP 1000 Mud Edition, Scrambler 850, Scrambler XP 1000 S, and…
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Polaris
Polaris donates nearly $85,000 to off-road and snow organizations
Combined with the Spring 2024 TRAILS GRANTS, Polaris has donated more than $220,000 in 2024 and more than $3.5 million…
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ATV
Denago announces Daytona 250 FI in production
Denago Powersports recently announced the official release of its Daytona 250 FI ATV. The machine is currently in production and…
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Dealers
Recall roundup: Harley, BMW, Royal Enfield and Reyhee issue recalls from NHTSA, CPSC
We're covering several recalls that have come up recently, including those from Harley-Davidson, BMW, Royal Enfield, and Reyhee.
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