Lonski and Associates hires dealership specialist

Lonski and Associates, LLC has expanded once again with the addition of dealership process and performance expert Forrest B. Flinn to the marine, motorcycle and powersports staffing agency.

With 24 years of experience in the powersports industry, Flinn brings a unique skill set to Lonski and associates. His industry experience, knowledge and multiple professional certifications in the fields of human resources and social media will benefit the entire agency.

Forrest B. Flinn

Flinn’s diverse industry experience includes working for Lightspeed as an implementation and training consultant and being a general/operations manager for a large metropolitan multiline dealership with P&L responsibility. And more recently, Flinn had a 10-year tenure with PMC, a privately owned industry consultancy that specializes in helping dealers become better through outsourced accounting dealership operations, and Lightspeed training.

“Forrest brings unique talents and a valuable mix of experience to the Lonski recruiting team,” said Henry Lonski, founder and president of Lonski and Associates. “He is a professional accountant and holds multiple degrees in business which includes an MBA from Texas A&M University. We’re excited to have Forrest onboard to help us move the industry forward and make a positive impact for our clients.”

“One of the biggest problems I see in the industry is having the ‘right’ person in the ‘right’ job at the right time,” said Flinn. “Dealerships are constantly struggling to staff their dealerships with the ‘A-Team’ and usually end up with the ‘B’ and ‘C’ players instead.

“Having a strong background in the field of human resources, I believe I can help dealers ‘up their game’ with their staffing and recruiting needs.”

Flinn’s specialties include Dealership Operations and Process Improvement, Accounting and Human Resources.

Powersports companies looking to hire managers, powersports professionals or related industry talent looking to transition into the industry may contact Forrest B. Flinn at 210-201-3155 or Forrest@HenryLonski.com.

“Lonski and Associates holds the key to expediting staffing solutions during this industry resurgence with a proprietary 31,750+ database of clients and candidates. I look forward to matching needs and desires for win-win placements,” continued Flinn.


Lonski and Associates has specialized services for the power sports, recreational, RV, and marine industries as a provider of recruiting, staffing and consulting solutions with operating experience in the United States, Asia, Canada and Europe. They have developed extensive resources and expertise to meet even the most demanding Human Resources challenges.

With 241+ combined team years of successful sales, sales management and operational experience within the industries they serve, Lonski and Associates LLC using a highly evolved approach tailored to each Client situation that combines flexibility, affordability and adaptability. Lonski and Associates, LLC is based in Indialantic, Florida.

For more information, visit www.HenryLonski.com.

Leave a Reply

Your email address will not be published. Required fields are marked *