OEM signs 100th dealer in North America

An electric motorcycle OEM announced that Motorcity Motorcycles in Bloomfield Hills, Michigan, became its 100th North American dealership. Established in 2014, Motorcity Motorcycles is the only motorcycle dealership in the Penske Automotive group.

Zero Motorcycles ended 2015 with a total of 47 dealers, and has increased that number by 40 percent each subsequent year, reflecting retailers’ increased interest in selling high performance electric motorcycles. This growth greatly expands Zero’s geographic footprint in North America, bringing this thrilling transportation solution closer to a greater number of consumers.

Zero is first electric brand in the Motorcity Motorcycles portfolio that includes a full line-up of industry leading electric motorcycles. After test riding Zero’s line of motorcycles, the Motorcity Motorcycle team became immediately excited about adding the Zero brand to their product offerings. Motorcity Motorcycles is based right in the auto industry’s heartland, and appreciate that Zero is designed and built in California. Zero’s industry leading line of 2017 motorcycles offers a bike for every type of rider, and the team is looking forward to bringing the Zero experience to their customers in the Detroit Metro area.”

Zero Motorcycles’ innovative electric platform attracts a new segment of consumers versus those who lean towards standard gasoline motorcycles, increasing a dealer’s potential customer base. They are technically advanced and amazingly simple to own, as they require no routine powertrain maintenance, have no oil to change, recharge from any standard electrical outlet, and produce little engine noise, vibration, or heat. At the same time, they provide powerful and stealthy acceleration that propels riders forward with up to 116 ft-lbs of torque.

“We are thrilled to add Motorcity Motorcycles as our 100th dealer, said Mike Cunningham, Zero Motorcycles’ North American sales director. “We look forward to a long and robust relationship with them. We are also actively looking to expand our dealer network more in the coming year. With Zero as the clear industry leader in a rapidly growing market sector, we offer dealers the opportunity to bring new customers through their doors.”

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