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Real Deal Revolution nonprofit celebrates 10th anniversary
The nonprofit organization had its most impactful year working with iconic brands and hosting dozens of women-led, hands-on workshops at…
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Washington to close 14 Sno-Parks due to drop in snowmobile registrations
The goal of the closures is to support the continued operation of the most used Sno-Parks and to preserve access…
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Buell Super Cruiser nearing production
Buell Motorcycle says it is nearing production of its high-performance Super Cruiser and is asking customers for deposits to secure…
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Yamaha presents 2025 off-road and ATV models
Yamaha releases its new RMAX4 1000, Grizzly 110, and technical enhancements across its SxS and ATV lineups.
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EagleRider announces Sebastian Schoepe as new CEO
Sebastian Schoepe will lead EagleRider’s next growth stage in global rentals, tours, membership, and peer-to-peer services, focusing on making the…
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Honda set to host a National Technician Contest
Top qualifiers from the online test will travel to Alpharetta for the National Finals. The test is open to high-level…
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LiveWire moving operations to Milwaukee
The move should reduce operating losses by about $10 million this year. LiveWire sold 117 bikes in the first quarter…
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BMW announces R 12 nineT, R 12 pricing and availability updates
BMW set the MSRP for the R 12 nineT at $16,295 and $12,345 MSRP for the R 12, plus destination.…
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MOMS Jericho Super Center to host Grand Opening
MOMS acquired a 61,000 square foot building that previously housed a grocery store and is transforming it into the region’s…
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BMW Motorrad reports record sales in 2023
In its 100th anniversary year, BMW Motorrad delivered 209,257 motorcycles and scooters to customers, 3.1% more than in the previous…
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Keanu Reeves and Gard Hollinger talk ARCH Motorcycle with AR’s Kevin Duke
The Editor-in-Chief of American Rider chatted with Gard and Keanu about developing motorcycles and their bold gambit for the future.
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Polaris reports sales down 4 percent in Q3
Polaris reported worldwide sales of $2.2 billion in Q3, down four percent versus Q3 of 2022.
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Dealership owners take on three locations in four years
Josh and Mandy Witt acquired Power Pac in 2018 and, five short and busy years later, they own three locations…
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AMA Motorcycle Hall of Fame inducts 2023 class
The AMA Motorcycle Hall of Fame Class of 2023 includes Rita Coombs, Ryan Dungey, Barry Hawk, Grant Langston and Travis…
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Wolverine X2 1000 – who is the customer?
After speaking with ATV and SxS Testing Manager Pat Biolsi, it was evident that the Yamaha team did their research…
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Last chance to nominate dealers, industry leaders for Accelerate awards
Powersports Business will accept 2023 Accelerate Conference 40 Under 40, Women With Spark, and Best-In-Class award nomination forms through July…
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Verge Motorcycles to utilize Tesla charging network
The company, which will begin selling its electric motorcycles in the U.S. at the end of this year, is the…
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Polaris releases environmental goals, 2022 highlights
Polaris releases its Geared for Good Report detailing the ways the company works to be a good steward for the…
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Service Dept.: A ‘slew’ of first quarter recalls announced
A slew of recalls was issued by manufacturers in the first quarter of 2023, including ones from Royal Enfield, Polaris…
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Landmaster unveils electric AMP UTV lineup
Landmaster has revealed the new AMP series of Lithium-ion powered UTVs. The Amp delivers more torque, higher towing and hauling…
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